DexCom, the continuous glucose monitoring for people with diabetes, debuted its first-ever Super Bowl commercial, starring multi-platinum recording artist, actor and philanthropist Nick Jonas, who was diagnosed with Type 1 diabetes at the age of 13. The ad, which will run during Super Bowl LV on Feb. 7, 2021, calls for better care for people […]
Nike collaborates with NFL to commit $5million to grow girls flag
Nike has announced a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that offer girls flag football as a high school sport […]
NBA agrees broadcasting partnership with Prasar Bharti in India
The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements. The partnership will feature daily content offerings […]
Fnatic India lead Nimish Raut on why India needs to build a robust esports ecosystem
British organisation Fnatic is bolstering its presence in India and leading the charge is Nimish Raut. Fnatic made its first move into the Indian esports scene in October 2019, when it acquired a local PUBG Mobile team. The aggregate revenue of esports startups and companies in India reached $68 Million in FY2020 and is projected […]
Sky Sports promises ‘greatest visibility’ for England Netball as part of renewal
Sky Sports has announced a new multi-year broadcast partnership with England Netball, the largest media partnership in the governing body’s history, and it features the return of Vitality Netball Superleague on February 12. Every match of the 2021 Vitality Netball Superleague season will be broadcast across Sky Sports and England Netball platforms. The new agreement […]
Telstra to expand streaming offering with Kayo Sports partnership
Telstra will expand its sports streaming offering for customers through a long-term partnership with Kayo Sports, Australia’s premier sports streaming service. Kayo will replace Telstra Live Pass in the AFL Live App and NRL Official App, delivering sports fans a world-class experience featuring every AFL and NRL game, of every round, live and ad-break free […]
Manchester United presenter Sam Homewood on his broadcast journey and being resilient
Sam Homewood presents HOW on ITV, as well as MUTV and the UTD podcast, available to download now from Apple, Spotify and all good streaming services. The Playknox spoke with him about his journey so far. Excerpts: Tell us about your journey in the journalism realm so far It started at ITN, I was […]
ICC issues RFP for sports presentation service for Women’s Cricket World Cup 2022
The International Cricket Council (ICC) has issued a Request for Proposal for Sports Presentation Services for the ICC Women’s Cricket World Cup 2022, to be held across New Zealand next year. The ICC Women’s Cricket World Cup 2022 will take place on both the North and South Islands, across six venues in six Host Cities […]
Envision Virgin Racing agrees partnership with sustainable tech brand Johnson Matthey
Envision Virgin Racing agrees partnership with sustainable tech brand Johnson Matthey
Everton FC signs Clarity Sports as official team travel partner
Everton Football Club has added Clarity Sports to its partner portfolio as the Club’s new Official Team & Business Travel Partner and Match Break partner. Part of Clarity Travel, one of the UK’s leading travel management companies, Clarity Sports has signed a new multi-year agreement with Everton that will see Clarity facilitate the Club’s team […]