Digital audience experts Horizm in their latest report titled ‘‘The Digital Value of Fans’ compared social media value of world’s major sports leagues & clubs. The report found that the world’s top sports teams generated over €2.1B from digital assets this year which shows the top leagues have created over €2.1 billion digitally over […]
IMG completes purchase of Mutua Madrid Open and Acciona Open de España golf tournament
IMG, an Endeavor company and global leader in sports, events, media and fashion has completed its purchase of the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament from Super Slam Ltd and its affiliates. One of nine ATP Masters 1000 and four WTA 1000 Mandatory events, the Mutua Madrid […]
Bet365 extends partnership with Boxxer until 2023
BOXXER, the Sky Sports Boxing promotion has announced an extension of its partnership with bet365, who will continue as the Official Betting Partner of BOXXER until 2023. Since the company’s inception in 2000 by Denise Coates CBE, bet365 has become a global operation offering an unparalleled online betting experience to more than 63 million […]
ELEVEN Taiwan inks live streaming partnership with Twitch
ELEVEN Taiwan has partnered with the streaming platform Twitch ahead of the new Taiwan baseball season, to make its live match coverage more accessible to fans than ever. ELEVEN Taiwan holds the rights to all home matches for the Chinese Professional Baseball League (CPBL) for the Rakuten Monkeys, Wei Chuan Dragons and Uni-President 7-Eleven […]
Sorare to launch NFTs for MLS players as part of new partnership
Sorare, the player-owned fantasy sports game leveraging non-fungible tokens (NFTs), announced a multi-year agreement with Major League Soccer (MLS), the fastest-growing sports league in North America, making Sorare the League’s official NFT Fantasy game. Sorare will launch NFTs for all MLS players. MLS’ fan base – North America’s youngest and most tech-savvy – collectors, […]
Rokit Venturi Racing partners CBD wellness brand Craft 1861
ROKiT Venturi Racing, the world’s only Monegasque racing team partners with health and wellness industry leader, Craft 1861, becoming the first Formula E team partner from the CBD sector. Ahead of the 2022 Rome double-headed E-Prix, ROKiT Venturi Racing and Craft 1861, the all-natural CBD wellness innovator are delighted to announce a multi-year collaboration. […]
WTA to destigmatize mental health care with Modern Health partnership
WTA has signed Modern Health, a leading global workplace mental health platform, as its official mental health partner. The multi-year partnership with the female-founded company will amplify a shared vision to destigmatize mental health care and provide an expanded support network. The collaboration comes as Modern Health continues to bolster clinically validated mental […]
Byju’s becomes first Indian ed-tech company to sponsor FIFA World Cup Qatar 2022
BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022™. Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022™ marks, emblem and assets, and run unique promotions to connect with passionate football fans around the world. It will also create […]
McLaren extends partnership with Cisco to pilot emerging technologies
McLaren Racing has announced a multi-year partnership extension and expansion with Cisco, as an Official Technology Partner of the McLaren Formula 1 Team from 2022. Cisco is a leader in enterprise networking, video collaboration and security technology, and will provide McLaren with access to its portfolio of solutions across enterprise networking, Wi-Fi, digital signage, […]
Cazoo becomes shirt sponsor of L’Olympique de Marseille
Cazoo, Europe’s leading online car retailer, and Olympique de Marseille, the only French football club to have won the UEFA Champions League, are delighted to announce that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of Olympique de Marseille (OM). […]