Emirates, the worldβs largest international airline, and the Great Britain SailGP Team have announced a three-year sponsorship deal. Under the agreement, Emirates will become the sailing teamβs first-ever Title Sponsor starting with the KPMG Australia Sail Grand Prix on Sydney Harbour, taking place February 18-19, 2023. Emiratesβ signature βFly Betterβ logo will be […]
CSM appoints Karima Green as Global Director of Diversity, Equity & Inclusion
CSM Sport & Entertainment (CSM) has announced the appointment of Karima Green (she/her) as its Global Director of Diversity, Equity & Inclusion (DEI). Across an award-winning career focussed exclusively on DEI, Green has become a popular and respected thought leader and change maker. She joins CSM from SThree where, as Global Head of Diversity, […]
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Apple and Major League Soccer have shared their live event production plan for MLS Season Pass, designed to elevate the viewing experience by expanding access to MLS programming, enhancing video and audio quality, and engaging fans more than ever before. MLS Season Pass, the unprecedented subscription service on the Apple TV app, will feature […]
LaLiga Tech and Bundeling join forces for digital transformation
LaLiga Tech has agreed to offer Bundelingβs centralised communications platform to LaLiga clubs to support their ongoing digital transformation efforts, providing new economies of scale that will allow clubs to launch their own validated Bundeling platform within three weeks. The new offer can be made to LaLiga clubs through LaLiga Impulso, the strategic growth […]
NRL and RLPA agree terms in principal to provide $118 million boost for NRLW CBA
The National Rugby League and Rugby League Players AssociationΒ have reached in principle agreement on key terms for the NRLW CBA. Both parties have worked with players, clubs and all other relevant stakeholders to ensure this in principle agreement provides womenβs rugby league with an exciting future and fair and reasonable terms. The key […]
ATP Media partners WSC Sports to enhance digital ecosystem
ATP Media, the global broadcast production and distribution arm of the ATP Tour, has partnered with WSC Sports, the global leader in AI-powered video content, to support its scalable content creation and digital strategy. The collaboration will enhance ATP Mediaβs digital ecosystem and enable it to offer a range of new content solutions to […]
Le Mans signs Topps as official licensed partner
Topps, a part of Fanatics Collectibles, the physical and digital trading cards and collectibles company within the Fanatics, Inc., will become the new 24H Le Mans official licensed partner as of January 2023, in a deal brokered by Le Mansβ exclusive licensing agency IMG. As a part of the partnership, Topps will provide exclusive […]
Uttar Pradesh Sports inks several MoUs to boost grassroots ecosystem
Uttar Pradeshβs growth story in the sports sector continues as it marches towards Honβble Prime Minister Narendra Modiβs dream of making India a sporting power with what can be termed a historic event as the Department of Uttar Pradesh signed several Memorandum of Understanding (MoUs) in the presence of Shri Anurag Singh Thakur, Union Minister […]
The Consulting & Strategy Club of IIM Lucknow to discuss sports at “Strategist”
The Consulting & Strategy Club of IIM Lucknow is back with its annual strategy event “Strategist” in association with the Department of Sports, Uttar Pradesh and Uttar Pradesh Badminton Academy.Β They invite young professionals in this challenging case competition where sports meet strategic management.Β Sports imbibes in us some life-changing skills such as […]
Football Australia to have National Second Tier Men’s Competition
Football Australia has formally commenced its process to create a National Second Tier Menβs competition currently earmarked to commence in March 2024. Football Australia has invited all interested parties wishing to participate in the yet to be named, National Second Tier, to respond to an Invitation for Expression of Interest (EOI). The EOI process […]