Athletes Unlimited and ESPN have reached a new multi-year rights agreement for pro softball and lacrosse. In all, more than 160 live games from the innovative player-centric women’s sports organization will air exclusively on ESPN platforms over the next two years. At least 90 Athletes Unlimited events will be televised on linear networks over […]
Network Ten and Paramount Plus to make a joint bid for AFL broadcast
Network Ten and their streaming partner Paramount Plus are making a joint bid for the entire AFL broadcasting package from the end of 2024, as per The Age. The move could result in both splitting the nine games per round between streaming and free-to-air broadcasts. Senior executives of the networks will also meet Amazon […]
FIFA signs The Look Company as regional supporter of the Qatar World Cup 2022
The Look Company, an award-winning visual engagement solutions provider for sport, events and brands, has been confirmed as a Regional Supporter of the FIFA World Cup Qatar 2022™, in an agreement covering North and Central America. The company has provided branding and signage solutions at various high-profile international and national sporting events, including the […]
FIFA to launch tender for media rights to the FIFA Women’s World Cup 2023
FIFA has announced that it will launch an invitation to tender (ITT) on 28 April 2022 for the sale of media rights to the FIFA Women’s World Cup 2023™ in selected territories across Asia. Interested parties will be invited to make an offer in one or more of the following territories: Afghanistan, Bangladesh, Bhutan, […]
Special Olympics GB names Colin Dyer as CEO
Special Olympics GB has appointed Colin Dyer as the new Chief Executive Officer (CEO) of the non-profit organisation. A highly experienced leader within the charity sector, Colin will start with Special Olympics GB on Monday 9th May 2022. Colin joins Special Olympics GB from the well-respected charity, WellChild, where he was Chief Executive for […]
PGA Tour names Dream Finders Home as official home builder until 2026
The PGA TOUR and Dream Finders Homes, Inc. has announced a multi-year partnership naming Dream Finders Homes the “Official Home Builder of the PGA TOUR and PGA TOUR Champions” through 2026. “We are excited to have Dream Finders Homes as the first home builder to be an Official Marketing Partner at the PGA TOUR,” […]
Digital Transformation: How the NBA Stayed Ahead of the Game
The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]
PUMA signs a multi-year contract with the Brazilian Confederation of Athletics
Global sports company PUMA has signed a multi-year contract with the Brazilian Confederation of Athletics (CBAt) effective July 2022, that will see Brazilian athletic teams in PUMA apparel for the first time at the World Athletics Championships in Oregon, USA, this summer. The partnership includes sponsoring 24 adult and youth teams, including male and […]
CEV signs CTS Eventim as official ticketing partner
The CEV and CTS EVENTIM, one of the leading international providers of ticketing services and live entertainment, have entered into a strategic partnership that sees CTS EVENTIM as the official ticketing partner for the CEV Top Events. The agreement covers the future editions of major volleyball events, namely the CEV EuroVolley and the CEV […]
IOC inks five-year consulting partnership with Deloitte
The International Olympic Committee (IOC) and Deloitte has announced a decade-long, five-Games TOP partnership through 2032. Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the following Games: Paris 2024, the Olympic and Paralympic Winter Games Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032. […]