Gigabyte Technology and its gaming brand ‘Aorus’ the associate sponsor of Lucknow Super Giants have launched the team’s metaverse. This platform will serve as a one-of-a-kind experience for the fans who especially this time around can’t visit the stadium due to the fact that the entire IPL group stage is being hosted in Maharashtra. […]
The Hundred signs Sage as official insights partner
Sage, the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, has become the Official Insights Partner of The Hundred and, from 2023 onwards, The Hundred Draft will be powered by Sage. The Hundred launched last summer to packed out crowds across England and Wales, exciting cricket fans new and […]
IMG to produce and market broadcast rights for friendly between United and Liverpool
IMG is to produce and market the broadcast rights for a 2022/23 pre-season friendly between Premier League giants Manchester United and Liverpool in Thailand. The match, to be played on 12th July 2022 at the Rajamangala National Stadium in Bangkok, is being promoted by Fresh Air Festival (FAF). IMG will distribute the match globally […]
Cazoo becomes title sponsor of World Snooker Championship
Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple as ordering any other product online today, has become the title sponsor of snooker’s biggest tournament and one of the most prestigious events on the sporting calendar, the World Snooker Championship. Under a new multi-year agreement, the Cazoo World […]
Todd Boehly to take control of Chelsea FC for a record $5.4bn
Chelsea Football Club has confirmed that terms have been agreed for a new ownership group, led by Todd Boehly, Clearlake Capital, Mark Walter and Hansjoerg Wyss, to acquire the Club. Of the total investment being made, £2.5bn will be applied to purchase the shares in the Club and such proceeds will be deposited into […]
Real Madrid inks global deal with Daktronics
Real Madrid and Daktronics have announced a multi-year global collaboration agreement whereby the world leader in audiovisual systems will become the supplier of the 360-degree video scoreboard and the fascia of the first amphitheater (the band made up of LED screens that will cover the first stadium ring) to be installed in the Santiago Bernabéu […]
Wimbledon partners with Glorious Digital for NFTs
The All England Lawn Tennis and Croquet Club has announced a partnership with New Zealand-based NFT studio and marketplace Glorious. The partnership is anchored around exploring the creation of digital masterpieces that celebrate the rich history and legacy of Wimbledon. Commenting on the partnership, Alexandra Willis, Communications and Marketing Director at the All England […]
Prime Video to broadcast ONE Championship in US and Canada
Prime Video and ONE Championship have announced a multi-year agreement for Prime Video to broadcast 12 live ONE Championship martial arts events annually. The full live events will be available exclusively on Prime Video in the United States and Canada. The first event will be announced later this year. ONE is the world’s largest […]
Animoca Brands collaborates with OneFootball for blockchain technology
Animoca Brands, the company advancing digital property rights for gaming and the metaverse has announced OneFootball Labs, a joint venture with OneFootball, the world’s largest football media platform, and Liberty City Ventures. OneFootball Labs will enable clubs, leagues, federations and players to release digital assets and fan-centric experiences based on blockchain technology. Yat Siu, […]
ICF and KayakPro sign partnership deal to make paddling more accessible
The International Canoe Federation has joined forces with one of the world’s leading manufacturers of ergometers, KayakPro, in a partnership which will make paddling more accessible to athletes around the globe. KayakPro is owned by five-time British Olympic Kayaker, Grayson Bourne, and is the official supplier of ergometers to the past five Olympic Games, […]