Juventus and Coca-Cola renew partnership for fan engagement

 Juventus and Coca-Cola have renewed the partnership that was first signed in 2019.


For the first time since the start of the agreement, both Coca-Cola and Juventus will work together to involve fans at European level as well with a range of initiatives and activities that will involve Juventus Women


This collaboration celebrates the magic that emerges from the bond between fans and that binds the Juventus community in its entirety. This agreement provides for the exclusive in the ‘sparkling soft drinks’ category with products present in the Hospitality areas and in all the points of sale at the Allianz Stadium, our home, before, during and after games, as well as at fan events, brand visibility and social media activities.


As an Official Soft Drink Partner, the agreement will allow Coca-Cola to offer unique footballing activities to fans, including hospitality area tickets, exclusive experiences, and limited-edition merchandise.


“We are proud to announce the multi-year partnership renewal with Coca-Cola,” said Tiziana Di Gioia, Juventus Chief Commercial Officer, “Thee objective of the synergy between the two companies is to add value to the European market – strategic for both – thanks to the creation of shared marketing activities aimed at building a unique experience on and off line for every supporter.


“The passion that links Juventus and Coca-Cola, both on the field and off it, will make the difference in this new chapter of the partnership.”


“We are proud to continue our journey together with Juventus and the entire community of fans, accompanying them towards the next goals of the Club and on all occasions of shared happiness, which are the Real Magic of football”, added Raluca Vlad, Marketing Director of Coca-Cola Italia, “Coca-Cola has always united people in all the moments of sharing spent watching the match.”

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