BioSteel signed a multi-year partnership with the Dallas Mavericks as the team’s official sports drink partner. The multi-year agreement includes prominent BioSteel branding at the American Airlines Center for all Mavericks’ home games, in addition to naming rights and signage at the team’s state-of-the-art BioSteel Practice Facility. Brand integration at these facilities will include a […]
EFL names Papa John’s as the official title sponsor
The EFL and Papa John’s have announced a three-year deal that will see the UK pizza takeaway company become the Official Title Sponsor of the EFL Trophy. The exclusive partnership, which will run until at least the end of the 2022/23 season, sees the competition, become known as the ‘Papa John’s Trophy’ with immediate effect. […]
DAZN to expand globally in December
DAZN to expand to more than 200 countries and territories beginning Dec. 1, with the sports streaming service showcasing some of the biggest names in boxing on back-to-back weekends. On Saturday, Dec. 5, rising star Ryan Garcia meets 2012 Olympic gold medalist Luke Campbell for the interim WBC lightweight title. One week later, unified heavyweight […]
LaLiga North America partners ThinkFoodGroup to expand its presence in the US
LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York’, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga […]
AFC Wimbledon appoints SecuTix as new ticketing partner
AFC Wimbledon has kicked off a five year partnership with cloud-based ticketing solution SecuTix, rolling out a new ticketing system designed to provide a best in class supporter experience across both digital and mobile. This appointment is part of the Club’s programme of digital transformation and supports their move to a brand-new stadium at Plough […]
Liverpool FC hands over the training centre’s naming rights to AXA
Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds’ new Training Centre in Kirkby. The state-of-the-art facility will be officially known as the AXA Training Centre and marks the club’s first training complex naming partner. The renewed agreement will see AXA expand its original training kit relationship to […]
AC Milan renews partnership with La Molisana until 2021
AC Milan has extended its partnership with La Molisana until the end of the 2020-2021 season. As part of the extended partnership, the Italian pasta maker will receive increased visibility on LED sideline displays at San Siro and will also implement a number of digital activations to maximise its collaboration with the Rossoneri. By continuing […]
Premiership Rugby renews its partnership with Gilbert
Premiership Rugby has extended its partnership with Gilbert. Gilbert’s Sirius match ball will feature in both Gallagher Premiership Rugby and the Premiership Rugby Cup. The preferred choice of the world’s leading nations, Gilbert has been the official ball at the Rugby World Cup for the last seven consecutive tournaments and will be used exclusively at […]
Brands and rights holders come to terms with ‘new normal’, says European Sponsorship Association
Confidence amongst sponsorship industry professionals has increased slightly in the European Sponsorship Association’s continent-wide survey, with brands and sponsors continuing to retain a positive outlook. Wave five of the ESA Sponsorship Sentiment Tracker, conducted throughout September and early October, has found that overall confidence has risen slightly to an average of 6.2 out of 10, […]
Bundesliga International extends deal with Setanta Sports
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Setanta Sports have reached an agreement to renew broadcast deals in 10 Eurasian markets, whilst also signing a long-term agreement in Ukraine. The deals, which all begin at the start of the 2021-22 season, ensure that Setanta Sports, the number one provider of live sports […]