Major League Baseball (MLB) and Star Sports India have announced a new multi-year broadcast agreement to air every game of the 2020 and 2021 World Series live across India. In addition to now holding the exclusive pay TV rights to the Fall Classic, Star Sports, the leading sports broadcaster in India, will also broadcast new […]
MLS unveils plans to combat racism & advocate social justice
Major League Soccer unveiled a series of initiatives to combat racism, advocate for social justice and increase representation in the sport. The new programs, which include the formation of a Diversity Committee consisting of members of the MLS Board of Governors, MLS Commissioner Don Garber, representatives of the Black Players For Change (BPC), and other […]
AC Milan renews partnership with StarCasino.sport
AC Milan have signed an extension of their partnership with StarCasinò.sport The innovative sports entertainment platform, part of the Betsson Group, will continue to be an AC Milan Official Partner for the next three years, until the end of the 2023 season. “A new way to experience football” is the foundation of the partnership, which […]
The Football Association unveils new women’s and girls’ football strategy
The FA’s new four-year strategy, titled Inspiring Positive Change, pledges to create a sustainable future for women’s and girls’ football in England. The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024: EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs DEVELOPMENT PARTICIPATION […]
International Swimming League launches OTT platform titled ‘ISL-AND’
International Swimming League (ISL)’s Season 2020 has unveiled an innovative content platform providing unprecedented access to the athletes and teams. From multi-view cameras capturing the action in the pool, to 360° cameras embedded in the league’s 10 international teams, together with video content and archive material, fans will experience a swimming competition like never before. […]
Mastercard renews UEFA Champions League partnership
Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
MLB signs Hyperice as its official recovery technology partner
Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]
Liverpool FC ropes in Expedia as official travel companion
Liverpool FC and Expedia have signed a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men’s and women’s team kit. The Expedia sleeve patch will debut on the Reds’ strip during the Premier League clash with Everton at Goodison Park. As […]
LaLiga launches Players App in collaboration with El Club del Deportista
LaLiga and El Club del Deportista unveiled the Players App, an exclusive, cutting-edge application that is sure to be a competitive differentiator for the players of LaLiga Santander and LaLiga SmartBank clubs. The Players App, available from today on Google Play and Apple Store, is an evolution of the old CD Live app. Brand new […]