UFC and TikTok will continue to collaborate to produce and distribute content via UFC’s global TikTok channels, including @UFC, @UFCEspanol, @UFCBrasil,@UFC Europe, and the recently launched @UFCANZ serving Australia and New Zealand. Collectively, UFC’s TikTok channels have more than 23 million followers. With an eye toward maximizing international growth, UFC will continue to work […]
Jordan Rue explains strategy behind Team Whistle’s social media A game
Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy. What is Team Whistle’s […]
Football Australia inks partnership with TikTok
Australia’s two most popular national sporting teams, the CommBank Matildas and Subway Socceroos, have launched TikTok accounts thanks to a new collaboration partnership between Football Australia and TikTok. In what will be the most exciting 12-months for Australian football in the sport’s history, with both senior national teams competing in their respective FIFA World Cups, […]
NHL inks content partnership with TikTok
The National Hockey League (NHL), the National Hockey League Players’ Association (NHLPA) and TikTok have announced a new partnership to deliver original content and unique experiences to TikTok’s global community. The partnership will come to life in several ways, including in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming marquee […]
The Confederation of African Football and TikTok inks content partnership
TikTok and the Confederation of African Football (CAF) have announced a first-of-its-kind partnership that will bring unmissable football content to fans, both on the continent and across the globe. It marks TikTok’s first major brand partnership in Africa and supports the continent’s most popular sport – football. Through this year-long sponsorship, TikTok will be […]
Wrexham A.F.C signs TikTok as sponsor until 2023
TikTok has signed a deal to become Wrexham A.F.C.’s sponsor for the next two seasons. The globally-recognized TikTok name and logo will be emblazoned across the new shirts, and the team will be launching its official account on TikTok. The partnership between the Club, the owners, and the global entertainment platform promises to be […]
Manchester United joins TikTok to create AR fan content
Manchester United has launched a TikTok channel with a mission to inspire and entertain millions of fans worldwide with exclusive behind-the-scenes content, engaging hashtag challenges and thrilling action moments. With a focus on creativity and innovation, the club’s new TikTok channel Manchester United will pioneer fresh and unique ways of engaging with existing fans, while […]
Shuttlerock and TikTok join forces in a creative partnership
Shuttlerock has been recognized as an official TikTok Creative Partner, among the first in a new partnership program developed by the short-form video platform. The new partnership will enable brands of all sizes to produce high-quality video ads that appeal to TikTok’s unique and highly engaged audience. Shuttlerock not only transforms existing assets – such […]
Instagram launches Reels to combat TikTok
Instagram has finally unveiled Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Via Reels one can create videos to share with friends or anyone on Instagram. It allows the user to record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with […]
TikTok signs global multi-year licensing deal with Believe
TikTok and Believe have signed a new global multi-year licensing deal. The deal also covers the company’s DIY digital distribution service TuneCore. The new partnership will provide in-depth analysis of market trends and will allow Believe’s artists and labels to benefit from more marketing coverage and optimise revenue opportunities. “We’re excited to be partnering with […]