The Bureau of the FIFA Council has unanimously decided to suspend the All India Football Federation (AIFF) with immediate effect due to undue influence from third parties, which constitutes a serious violation of the FIFA Statutes. The suspension will be lifted once an order to set up a committee of administrators to assume the […]
US Open drives vehicle partnership with Cadillac
The USTA and Cadillac have agreed on a multi-year sponsorship for Cadillac to serve as the official vehicle of the US Open. Beginning at 2022 US Open, Cadillac will have a significant on-site presence at the USTA Billie Jean King National Tennis Center, including a prominent display of the first-ever all-electric Cadillac, the Cadillac […]
LaLiga Tech collaborates with Liga Portugal for technology development
LaLiga Tech and Liga Portugal have announced a new partnership that will improve the technology development of the Portuguese competition, helping it to enhance its content and construct more impactful global fan engagements through a digital ecosystem. As a first step in the process, Portuguese football clubs will be given privileged access to LaLiga […]
Brentford FC signs Aosom UK as official club partner
Brentford Football Club has signed Aosom UK as an Official Cub Partner, for the 2022/23 and 2023/24 seasons ahead. A name in the online shopping world since 2009, Aosom UK is a destination to find a variety of homeware, garden products, kids’ toys, sporting goods and more. On-trend and classic designs, built into affordable […]
Manchester City launches Recast Channel as direct offering for fans
Manchester City has announced the official launch of its Recast Channel, as part of its continued direct-to-fans content offering for followers around the globe. As part of the new agreement, City’s pre-season US Tour fixture against Bayern Munich on Saturday was made available for fans on the channel. Manchester City’s new documentary series, ‘Together: […]
Disney Star acquires Cricket Australia broadcast rights for Asia in a seven-year deal
Disney Star has acquired the rights to broadcast all men’s and women’s international cricket played in Australia into India on a seven-year deal. The deal, which commences in 2023-24, will see Disney Star televise all internationals matches as well as the KFC Big Bash League and Weber Women’s Big Bash League into the world’s […]
Fulham FC inks a record partnership with betting firm W88
Fulham Football Club has confirmed a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 22/23 Premier League season. The shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams. The new season kit will be unveiled […]
Former Olympian OBE Sarah Lewis: “When we can be gender and diversity blind in sports organisations that’s when the goal has been reached”
Sarah Lewis, a former British Olympian Alpine Skier is a formidable force within the sports governance realm. She has been involved with international skiing on both a competitive and administrative level for over 30 years, starting as a member of the British Alpine Ski Team from 1982-1988, competing in the 1987 FIS Alpine World Ski Championships […]
Sixth Street acquires an additional 15% share of FC Barcelona’s LaLiga broadcasting rights
FC Barcelona has announced an additional investment from Sixth Street, a strategic investment firm with significant experience in global sports and media, which follows the firm’s previously announced acquisition of 10% of the Club’s LaLiga TV rights. With this second transaction, FC Barcelona has sold an additional 15% of the Club’s LaLiga TV rights. […]
New Zealand Cricket inks digital fan engagement deal with Dream Sports
New Zealand Cricket (NZC) and sports technology company Dream Sports have signed a five-year agreement to create digital fan engagement products such as non-fungible tokens (NFTs), gaming and merchandising through the company’s portfolio. It will be the team’s debut in Cricket NFT and will be developed by Cricket NFT platform Rario. Dream11, a brand […]