Kicking off their new multi-year deal in 2023, Barclays has created three unforgettable on-site destinations for Wimbledon fans, with perks and exclusive experiences. Fans can test their tennis skills against Barclays Tennis Ambassador and World No.10, Frances Tiafoe, through the ‘Take on Tiafoe’ simulator experience. With the biggest donation ever made by an official partner […]
LaLiga launches online shop with Fanatics
LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a wide-ranging omnichannel retail and manufacturing partnership. The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will be able to find […]
International Boxing Association appoints Chris Roberts as CEO
The International Boxing Association (IBA) has announced the appointment of Chris Roberts OBE as the Interim Secretary General and CEO. Mr Roberts OBE has previously served as the Development Director and brings a wealth of experience and expertise to his new role. His demonstrated leadership, dedication, and strategic vision make him an excellent fit […]
McLaren Racing signs Halo as official partner
McLaren Racing have announced Halo, the fastest growing IT Service Management (ITSM) and Professional Services Automation (PSA) software provider, as an Official Partner of the McLaren Formula 1 Team from 2023. The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, HaloITSM. Through the […]
DFL inks MoU with PSSI to strengthen role of football in Indonesia
The DFL Deutsche Fußball Liga has entered into a broader collaboration with the Persatuan Sepakbola Seluruh Indonesia (PSSI), the national governing body of football in Indonesia, after a Memorandum of Understanding (MoU) was signed this week. A high-level delegation from the PSSI, led by the organisation’s President Mr. Erick Thohir, was welcomed to the […]
Sixes Social Cricket secures investment from 4CAST Investment Group
Ahead of its US expansion, immersive cricket experience Sixes Social Cricket has secured investment from 4CAST Investment Group, to drive future growth and innovation for the social entertainment brand. With an array of international athletes behind 4CAST, including Ben Stokes, Stuart Broad, Jofra Archer, KL Rahul and Jason Roy, the new partnership accelerates the […]
2 days to go: Juan Mata to speak at the Football Innovation Forum 2023 in Istanbul
It is just 2 days to go for the World Football Summit’s Football Innovation Forum which is to take place in Istanbul on the eve of the 2023 UEFA Champions League Final to organize the third edition of Football Innovation Forum, after successfully hosting the two previous editions in Madrid and Sevilla. Juan Mata […]
Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level
Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]
Destination Sport Group inks multi-year deal with Marylebone Cricket Club
Destination Sport Group have announced a multi-year partnership with Marylebone Cricket Club (MCC) to support the Club with all aspects of travel. As part of the relationship, Destination Sport Travel – the UK’s leading team and business travel solution for elite sports organisations – will manage travel for MCC’s touring teams and deliver all their […]
ICC partners DP World to drive global growth of cricket
The International Cricket Council (ICC) have announced a new long-term partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner. The partnership starts from the highly anticipated ICC World Test Championship Final in London on Wednesday and includes all major ICC events in […]