Liverpool FC announced a global partnership with Quorn as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative. Famous for working with Greggs on its […]
Rugby Australia join forces with STH to create Wallabies Travel
Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel. The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to once-in-a-lifetime experiences and travel packages, and aims to […]
Dentsu and the Global Esports Federation sign a strategic partnership
Dentsu has entered a strategic partnership with the Global Esports Federation to promote the global development of the growing esports business. The GEF was launched in December 2019, in Singapore, to establish the voice and authority for the worldwide esports movement. The federation brings together diverse leaders from esports, as well as more traditional sporting […]
Indian swimmer Anshul Kothari: “Media should broadcast national and international swimming events on TV or Apps to increase popularity of the sport”
Anshul Kothari is one of India’s most accomplished swimmer having represented India at Commonwealth Games 2010, Asian Games 2010, Asian Games 2014 and Asian Games 2018. In 2010, he became the first swimmer from Gujarat to have represented India at the Commonwealth Games and Asian Games. He has taken part in 32 National Championships. […]
Saudi Government to block 231 illegal streaming websites post WTO ruling
Days after WTO ruled Saudi government actively promoted and supported the beoutQ pirate operation since its beginning, the Saudi Authority For Intellectual Property has today announced strings of measure to target illegal streaming in the country. On their Twitter handle they tweeted: “Within the framework of the Kingdom’s efforts to reduce violations of rights, we […]
EFL signs Just Eat as food delivery partner
The EFL and Just Eat have signed a new partnership that will see the UK’s online food delivery marketplace become the ‘Official Food Delivery Partner of iFollow’, the EFL’s live streaming platform. As the journey continues and the season restarts for some EFL Clubs, Just Eat will be helping fans enjoy the football from the […]
BT Sport introduces ‘Watch Together’ to boost fan engagement
BT Sport app has introduced Watch Together which allows viewers to watch live sport alongside their friends. Watch Together will allow customers using the award-winning BT Sport app on mobile devices to watch, see and chat with friends in a split-screen view while streaming BT Sport channels. Watch Together allows four devices to view the […]
Rugby League World Cup 2021 signs Riverside Brands as licensing agent
Rugby League World Cup 2021 (RLWC2021) has named Riverside Brands as the exclusive Licensing Agent of the tournament. Riverside Brands will be tasked with creating leading and innovative third-party collaborations and license agreements for RLWC2021.These will provide consumer products for existing and new fans, brand exposure, deepen engagement with the tournament, and further support the […]
Southampton FC to unveil a new ticketing website with SecuTix
Southampton Football Club will be introducing a new ticketing website and system for the start of the 2020/21 season, in partnership with SecuTix. A cloud-based ticketing solution, SecuTix will handle both ticketing and hospitality bookings through its SecuTix 360° platform, improving the experience for supporters when purchasing from the club. Fans will receive further communication […]
Kevin De Bruyne signs a multi-year partnership with Wow Hydrate
Manchester City footballer Kevin De Bruyne has partnered with Wow Hydrate to inspire healthy hydration and its importance for optimum performance. The Belgium footballer has signed a multi-year agreement with the sugar free drinks brand ahead of the Premier League restart. Hydration plays a key part in the health and performance for all athletes and […]