RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact

Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]

FIFA and EA Sports to extend eChallenger Series

FIFA and EA SPORTS are extending the FIFA eChallenger Series this weekend to host a day of special inter-nation matches between China PR and Korea Republic. Following the success of the first-ever FIFA-organised EA SPORTS FIFA Online 4 program last month, which has attracted over 23 million online views so far, the extended FIFA eChallenger […]

IOC extends TOPS partnership with Atos until 2024

The International Olympic Committee (IOC) has extended its TOPS partnership with digital transformation global leader Atos  through to 2024, looking to further support the digital transformation of the Olympic Games as the lead integrator for technology and to keep fulfilling its role in securing the IT infrastructure for the Olympic Winter Games Beijing 2022 and […]

Covid-19 to cost clubs €4bn, says ECA

The European Club Association (ECA) has predicted that football clubs on the continent can expect to lose up to €4bn ($4.5bn) in revenue over the next year due to Covid-19. As per the analysis conducted by ECA on the financial footprint of the pandemic on European clubs, t ECA is predicting that €1.5bn in revenue […]

Joel Seymour-Hyde, MD Octagon UK on overcoming Covid-19 challenges, upcoming campaigns & importance of diversity

Joel Seymour-Hyde, currently Octagon’s UK head has spent more than a decade at the company. Octagon is one of the world’s largest sports marketing agencies with over 30 years in sports marketing, sponsorship and athlete & talent and boasts of clients like Liverpool FC, adidas, MasterCard, Paddy Power among others. Joel spoke with The Playknox […]

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