Real Madrid C. F. and Liberbank have signed an agreement whereby the financial institution will become the official bank of the club from the beginning of the 2020/2021 season until the end of the 2025/2026 season. The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. As well as the main objective […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]
Hero CPL confirms Trinidad & Tobago as venue for 2020
The Hero Caribbean Premier League and the government of Trinidad & Tobago have come to an agreement for the whole of the 2020 season to be played in that country. The tournament will run from Tuesday 18 August to Thursday 10 September. The CPL will have a full season and will feature overseas and Caribbean […]
FIFA and EA Sports to extend eChallenger Series
FIFA and EA SPORTS are extending the FIFA eChallenger Series this weekend to host a day of special inter-nation matches between China PR and Korea Republic. Following the success of the first-ever FIFA-organised EA SPORTS FIFA Online 4 program last month, which has attracted over 23 million online views so far, the extended FIFA eChallenger […]
IOC extends TOPS partnership with Atos until 2024
The International Olympic Committee (IOC) has extended its TOPS partnership with digital transformation global leader Atos through to 2024, looking to further support the digital transformation of the Olympic Games as the lead integrator for technology and to keep fulfilling its role in securing the IT infrastructure for the Olympic Winter Games Beijing 2022 and […]
Nike introduces concept store in China as part of digital transformation
Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city. With the consumer at center and bolstered by a Member-first approach, the first Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalized shopping journey that connects […]
LaLiga partners Mediapro to enhance viewing experience on Facebook Watch in India
LaLiga has partnered with Mediapro to enhance the viewing experience for the Indian Subcontinent on Facebook Watch. Given the security and mobility restrictions and the impossibility for both presenters and the show’s other pundits traveling to Barcelona, the programme had to reinvent itself through a group video call, mixing the three signals and creating a […]
Uber unveils boat service in partnership with Thames Clippers
Uber has unveiled its permanent commuter boat service, launching in London with Thames Clippers. As part of the deal, branded Uber Boats will travel from piers along the Thames from Putney to Woolwich, available in the Uber app. Passengers can book tickets via the app, and then scan a QR code to board the Uber […]
Euroleague Basketball launches digital transformation fund
Euroleague Basketball has launched a new Digital Transformation Fund aimed at supporting Turkish Airlines EuroLeague clubs in projects that allow them to undertake a step forward in their digital transformation journey. The fund is intended to help clubs carry out projects that will have a positive financial impact and solve some of the current digital […]
Covid-19 to cost clubs €4bn, says ECA
The European Club Association (ECA) has predicted that football clubs on the continent can expect to lose up to €4bn ($4.5bn) in revenue over the next year due to Covid-19. As per the analysis conducted by ECA on the financial footprint of the pandemic on European clubs, t ECA is predicting that €1.5bn in revenue […]