First Entertainment Credit Union (“First Entertainment”) and the Los Angeles Lakers launched the Lakers Debit Card as the next step in their multi-year sponsorship agreement, which aims to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team. The Lakers Debit Card, which will be available starting in September, follows […]
Galatasaray strikes sponsorship deal with Magdeburger Sigorta
Galatasaray club has signed a jersey back sponsorship agreement signed with Magdeburger Sigorta. Galatasaray President Mustafa Cengiz said, “As you know, Magdeburger Sigorta was our shirt-arm sponsor last year. This year, it is right to the back. It supports us with approximately 18 million TL in the next 2 years. They paid 5 million TL […]
PGA Tour appoints PointsBet as official betting operator
The PGA TOUR and PointsBet, a premier global sportsbook operator, today announced a multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR. “We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior […]
Dream11 pips Tata, Byju’s to become IPL’s title sponsor
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of Indian Premier League (IPL) 2020 to fantasy cricket league platform Dream11. Dream11 has outbid Tata Sons, Byju’s and Unacademy. As per sources,Dream11 won the bid for Rs 250 crores, according to sources. The IPL 2020 title sponsorship went up […]
Van Hawke Sports CEO: “Sports organisations can use the Covid-19 period to enhance their asset portfolios, focus on digital exposure & creating unique content”
Van Hawke Sports is a global sports marketing agency which specializes in sports sponsorship and partnership for brands. It recently announced its expansion in the Indian market. The Playknox spoke with Sunny Singh, CEO and founder of the company to know more. Tell us more about Van Hawke Sports We bridge the gap between […]
West Bromwich Albion strikes livestreaming partnership with StreamAMG
West Bromwich Albion have partnered with live video and OTT specialists StreamAMG ahead of the club’s return to the Premier League. From the start of the 2020/21 season, the Black Country club will use StreamAMG’s technology to power WBA TV, which offers on demand content and audio commentary to supporters. Having secured promotion to the […]
Odisha FC Owner Rohan Sharma: “I want the club to have the dominance of Ajax and brand of PSG”
Rohan Sharma, owner of Odisha FC is the only Non-Residential Indian (NRI) team owner in the Indian Super League. Odisha proved lucky for the club which relocated from Delhi to Bhubaneswar, within a month and went on to display some great football narrowly missing the play offs. The Playknox spoke with Rohan about the club […]
Rajasthan Royals partners sanitary napkin brand Niine to eliminate taboos about menstruation
Indian Premier League (IPL) franchise Rajasthan Royals has partnered with home grown brand Niine to amplify its campaign and drive awareness around the adoption of safe menstrual hygiene practices. As part of the partnership, Rajasthan Royals will display the Niine logo on the back of the team’s jersey for the upcoming edition of the IPL […]
Hyderabad FC named as the official ‘Club Partner’ of Dortmund in India
Bundesliga giants Borussia Dortmund have signed a two-year partnership deal with the Indian Super League club Hyderabad FC with an option to extend. The partnership will be officially unveiled during Dortmund’s Virtual Asia Tour on August 20, 2020. The two-year deal also has an option to extend for additional years with an extended scope until […]
OGC Nice to sanitize with INEOS amidst Covid-19
INEOS has become the Official Hygiene Partner to OGC Nice to help Le Gym to protect its team during training and competition so that they can perform at the highest level as they begin the new season. INEOS has long been producing the purest and most effective sanitising agent: pharmaceutical grade alcohol. As the world […]