Joel Seymour-Hyde, currently Octagon’s UK head has spent more than a decade at the company. Octagon is one of the world’s largest sports marketing agencies with over 30 years in sports marketing, sponsorship and athlete & talent and boasts of clients like Liverpool FC, adidas, MasterCard, Paddy Power among others. Joel spoke with The Playknox […]
Ceará names EstadiumBet as the new master sponsor until 2021
Brazilian club Ceará has partnered with EstadiumBet, an online betting platform until December 2021. As part of the partnership, it will stamp its brand on the master space of game, training, travel uniforms, as well as inserts on the backdrop of collective interviews and field signs. President Robinson de Castro said: “Even in a time […]
ONE Championship partners Microsoft to transform digital fan experience
ONE Championship and Microsoft have signed a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s preferred cloud and data services provider, powering its digital transformation and accelerating innovation across all touchpoints. Microsoft and ONE, through this […]
Real Madrid and Legends announce a distribution agreement for multi-channel licensed products
Real Madrid and Legends have launched a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, […]
BCCI to examine ‘conflict of interest’ allegations against Virat Kohli
BCCI will be examining the conflict of interest allegations against Indian captain Virat Kohli, BCCI ethics officer DK Jain has confirmed while speaking with PTI. Earlier, Sanjeev Gupta had levelled charges against Virat Kohli on how he is both the captain of the Indian cricket team as well as the director of Conerstone Venture Partners. […]
DreamHack and Pantamera renew partnership for 2020
DreamHack, the premier gaming lifestyle festival, and Pantamera, one of Sweden’s leading recycling companies, have signed a one-year agreement for 2020. As part of the renewed partnership, the two organizations will collaborate with Samuel “SampeV2” Stronegger and Yacine Laghmari to create a new talk show format, which will be produced in the state-of-the-art DreamHack Studio […]
OGC Nice signs Belstaff as outfitting partner
French professional football club OGC Nice has signed British heritage brand Belstaff as an official partner. The clothing brand, founded in 1924, is synonymous with enduring style and function and will provide apparel to les Aiglons – the team’s nickname, meaning ‘the young eagles’ – when they are not on the field.” “Our objective of […]
Formula 1 and Spotify launch new podcast series
As Formula 1 returns to racing this week, F1 and Spotify have announced an all new podcast series partnership, bringing fans the latest news, updates, and exclusive interviews from Formula 1’s biggest names. Inspired by Formula 1’s popular YouTube series, Paddock Pass podcast is hosted by Will Buxton, F1’s premier digital presenter. In the exclusive […]
Iceland unveils national football team’s crest with a dramatic film
The Football Association of Iceland has launched its new logo with a dramatic film. In the last quarter, the national team icons have been composed of the initials of KSÍ, football and the Icelandic flag. The logo has represented both the Union’s image and the national team of Iceland. As the Union’s operations have evolved, […]
BT Sport award Sky Media their advertising sales contract
BT and Sky have agreed a new multi-year partnership whereby Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK. Following a competitive tender process, BT Sport have awarded their advertising sales contract to Sky Media, who will replace Channel 4. The agreement […]