National Football League (NFL) partnered Aligned Technology to make the Invisalign brand the Official Clear Aligner Sponsor of the NFL. Through this agreement, the Invisalign brand will connect with doctors, patients, and consumers through an extended network of NFL sponsored channels and support a variety of community initiatives championed by NFL Clubs — including youth […]
Odisha FC appoints Halfspace Group to engage international audience
Indian Super League team Odisha Football Club has appointed UK-based full-service sports marketing agency Halfspace Group to help fulfill its international ambitions. Odisha FC, formerly the Delhi Dynamos, moved to the Eastern Indian state of Odisha in 2019 after team owners GMS Inc entered an agreement with the Government of Odisha – a state that […]
PGA TOUR strikes a deal with BetMGM
The PGA TOUR and BetMGM have signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR. By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus […]
Crystal Palace FC names W88 as shirt sponsor until 2021
Crystal Palace F.C. has signed a sponsorship deal with leading global online gaming brand, W88, who will become the club’s new shirt sponsor for the 2020/21 season. The W88 logo will feature on the front of the club’s Premier League PUMA adult home, away and third shirts. W88 is a fast-growing brand in the gaming […]
AC Milan signs multi-year partnership with Electronic Arts
Electronic Arts (EA) and AC Milan have announced a multi-year partnership which enables both brands to deliver innovative, world-class entertainment for their global audiences. “This partnership with AC Milan is a testament to our commitment to bring more authentic interactive experiences to sports fans across the globe” said Nick Wlodyka, Vice President & GM, EA […]
UEFA Europa League partners Heineken non-alcoholic beer
Heineken has announced that its flagship non-alcoholic beer brand, Heineken 0.0%, will take over the sponsorship of the UEFA Europa League competition when the tournament resumes on 5th August 2020. The partnership represents the largest ever single sponsorship deal involving a non-alcoholic beer brand. Heineken 0.0% is now available in 58 markets globally (34 in […]
IPL confirmed to take place in September, Vivo to be replaced
The Indian Premier League Governing Council (IPL GC) has confirmed that VIVO IPL 2020 will be played from 19th September and the final will be played on 10th November 2020. IPL GC via video-conference decided on the issues concerning the VIVO IPL 2020 edition. Taking note of the prevailing COVID-19 situation in India, the IPL […]
Microsoft’s Managing Director, Media & Communications Asia: “Microsoft’s cloud & AI solutions have been game-changers for many sporting leagues”
Derrick Buckley is Microsoft’s Media and Communications business lead for APAC. With over 20 years of working experience, Buckley collaborates with regional and global customers from media and telecommunications organizations to empower them to achieve more with solutions that deliver personalized experiences, provide agile operations, and accelerate innovation and growth. The Playknox spoke with him […]
Washington Wizards partners 1Sec in Japan to add digital human influencer
NBA team Washington Wizards have struck a deal with 1Sec Inc. in Japan to put their digital human influencer Liam Nikuro inside the NBA bubble to have virtual adventures in Orlando associated with the team. The Wizards will also expand content on their Japanese social platforms with game content and interactive contests. The team will […]
Estrella Damm, Swing Index and Porsche lend support to UK Swing
Estrella Damm, Swing Index and Porsche are the latest European Tour partners to lend their support to the six-event UK Swing, which continues with the Hero Open at Forest of Arden Marriott Hotel & Country Club this week. Estrella Damm, title sponsor of the Andalucía Masters – the first event to take place in continental […]