Mastercard has leveraged the ongoing ‘heat wave’ in the UK to launch a #PricelessWave campaign which aims to create a new and unforgettable experience, that connects football fans and players, to support their teams whilst watching the games from home. For the first time, the quarters, semis and Final of the UEFA Champions league will […]
Scottish Rugby strikes travel partnership with Clarity Sports
Clarity Sports and their supporter travel provider, Sportsbreaks.com, have announced a partnership with Scottish Rugby, becoming the official Team, Business and Supporter Travel Partner. The partnerships will see Clarity Sports provide team and business travel, while Sportbreaks.com will handle supporter away travel and match break packages – which include tickets and accommodation – for all BT Murrayfield matches up to the end of the 2023 Guinness Six Nations. Sportsbreaks.com is the new name in […]
Coca-Cola inks deal with Lille and PSV to strengthen presence in northern France
Global beverage company Coca-Cola will become the official supplier drink of French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven. As part of the partnership, Coca-Cola will become the exclusive supplier of drinks and colas at the club’s Pierre Mauroy Stadium for three years from 2020-21 to 2022-23. Coca-Cola said it aims […]
Paris Saint-Germain strikes global partnership with Hisense
Football club Paris Saint-Germain has named consumer electronics and home appliances company, Hisense as their latest global sponsor in a multi-year partnership. This new partnership will highlight Hisense’s mission to enhance the viewing experience for football fans around the world and will see them working alongside the club to showcase their range of products. With […]
Amazon, BYJU’s, Dream 11 in the run to replace VIVO as IPL’s title sponsor
As VIVO withdrew INR 440 crore worth sponsorship from the Indian Premier League (IPL) Season 13, brands like Amazon, Unacademy , BYJU’s, Dream11 and MyCircle11 are pitching to replace it. Due to Covid-19, BCCI has decided to hold the IPL in UAE but is faced with the challenge to replace VIVO. As per a report […]
World Bowling and StriveCloud partner to launch a D2C app to engage fans globally
World Bowling and StriveCloud, the leading Belgian gamification technology company, have signed a three year partnership to launch a direct to consumer (D2C) app that will unite millions of elite athletes, participants and fans with vibrant competitions and immersive viewing experiences. This partnership is another step towards the objective of creating an innovative and immersive […]
Bundesliga signs 5-year broadcasting deal with Mola TV for Indonesia
Bundesliga has signed a 5-year broadcasting deal with Mola TV for Indonesia. The new long-term agreement brings all 306 Bundesliga and Bundesliga 2 matches per season to Mola TV The five-year deal, which covers Indonesia, also includes live streaming of the DFL Supercup and relegation play-off matches. Bundesliga International and Mola TV will further cooperate […]
Chelsea FC names Cadbury as global chocolate partner
Chelsea Football Club and Mondelēz International, owner of Cadbury, has announced a global partnership making Cadbury, the UK’s favourite chocolate brand the club’s official chocolate partner. Cadbury will be offering Chelsea fans unique access to their club throughout the relationship through a series of activities that fans can look out for over the coming months […]
DAZN awarded UEFA Champions League rights in Germany from 2021
DAZN is the “New Home of Live Football” in Germany, having secured extensive and exclusive live and on-demand rights for the UEFA Champions League in Germany for three seasons from 2021/22 to 2023/24. Together with DAZN’s recent landmark agreement to show 106 Bundesliga matches per season for four seasons from 2021, DAZN will stream live […]
Crystal Palace FC names W88 as shirt sponsor until 2021
Crystal Palace F.C. has signed a sponsorship deal with leading global online gaming brand, W88, who will become the club’s new shirt sponsor for the 2020/21 season. The W88 logo will feature on the front of the club’s Premier League PUMA adult home, away and third shirts. W88 is a fast-growing brand in the gaming […]