Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]
RLWC2021 on-boards NuArca to launch NFT experience
Rugby League World Cup 2021 (RLWC2021) has announced a commercial partnership with NuArca which will see the launch of a non-fungible token (NFT) fan experience and marketplace for the tournament – the first official NFT marketplace in the history of Rugby League. Rugby League World Cup 2021 will be the biggest and best Rugby […]
AFC signs Sport 24 as in-flight and in-ship partner
The Asian Football Confederation (AFC) has announced Sport 24 as their in-flight and in-ship partner through to 2024. The IMG-owned and-operated service will broadcast the AFC’s national team and club competitions (excluding domestic rights in China PR, Japan and Australia), including the AFC Asian Qualifiers – Road to QatarTM and the AFC Asian Cup […]
ECB replaces New Balance with Castore as kit supplier
The ECB and Castore have announced a new long-term partnership that will see the fast-growing premium lifestyle and sportswear brand become the Official Kit Supplier to England Cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from […]
Weber Barbecues becomes naming rights partner of Women’s Big Bash League
The Women’s Big Bash League has named Weber Barbecues, a brand synonymous with summer, family, food and fun, as the League’s new naming rights partner. From this season, the League will be known as the Weber WBBL, signalling the start of a new era of innovation for the world’s leading cricket competition for women. Weber […]
International Paralympic Committee extends global partnership with Ottobock
Worldwide Paralympic Partner Ottobock and the International Paralympic Committee (IPC) have announced the extension of their global partnership until 2032. Ottobock will be able to provide its technical repair and maintenance services to athletes at the next six Paralympic Games – from Beijing in 2022 to Brisbane in 2032. IPC President Andrew Parsons said: “Ottobock […]
PGA TOUR agrees multi-year sponsorship deal with Tito’s Handmade Vodka
The PGA TOUR announced a new multi-year marketing sponsorship with Tito’s Handmade Vodka, the newly-minted “Official Vodka of the PGA TOUR and PGA TOUR Champions.” The five-year sponsorship will be highlighted by branded experiences at PGA TOUR tournaments featuring exciting new activations and signature cocktails crafted for fans. In addition to fresh experiences and […]
AC Milan signs Nexen Tire as new Tire partner in the Italian market
AC Milan and Nexen Tire , one of the world’s leading tire manufacturers have announced a new partnership that sees the South Korean brand become the Club’s new Tire Partner in the Italian market. The two brands share a solid system of values, from innovation as a distinctive sign to meet the needs of Rossoneri fans […]
Norwich City FC signs regional deal with Coder Agency
Norwich City Football Club has announced a new regional partnership with Coder Agency. Coder Agency is a full-service digital marketing agency based in Norwich. The team at Coder combines strategic SEO, expert content marketing and web design to create highly effective campaigns that achieve meaningful results. Coder Agency expertly offers a wide range […]
Liverpool FC signs ThinkMarkets as official global trading partner
Liverpool FC has signed global online trading broker ThinkMarkets as its new official global trading partner. With offices in London, Melbourne, Dubai and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets will work with the club to bring quick and easy access to a wide range of financial trading markets […]