World Table Tennis (WTT) announced that China Gold has been appointed as a WTT China partner for 2022. Through this strategic partnership, China Gold looks forward to working closely with the organisation to promote nationwide healthy living and further drive the development of table tennis. As part of the agreement, China Gold will receive brand […]
UEFA appoints TEAM Marketing as global sales partner
The UEFA Executive Committee has appointed TEAM Marketing as its global sales partner to market the commercial rights for its men’s club competitions, including the flagship UEFA Champions League, for the 2024-27 cycle. Relevent Sports Group has also been appointed to sell the media rights specifically in the United States for the same period. […]
Real Sociedad inks multi-year partnership with Cazoo
Cazoo , Europe’s leading online car retailer, which makes buying a used car as simple and seamless as ordering any other product online has signed a multi-year agreement to become the main partner and new shirt sponsor of Spanish football club, Real Sociedad, from the start of next season. Cazoo, which currently sponsors both […]
World Gymnastics Championships Liverpool 2022 signs Actiph Water as official supplier
The World Gymnastics Championships Liverpool 2022 has announced Actiph Water, Europe’s leading alkaline ionised water brand, as an official supplier. The agreement will see Actiph Water become the official water provider for the event, supplying much needed hydration to volunteers and event staff. Recognising the importance of sustainability, the partnership will see 1000 trees […]
Cheltenham Gold Cup finds new sponsor in jewelery brand Boodles
Boodles, Britain’s leading fine jeweller since 1798, is the new sponsor of the Cheltenham Gold Cup. Boodles is a committed supporter of the Cheltenham Festival having previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. Today’s announcement expands a multi-year partnership. […]
AFC Wimbledon teams up with Seat Unique
AFC Wimbledon have teamed up with Seat Unique to launch a fantastic hospitality option for our supporters on matchdays. Seat Unique, the premium ticketing marketplace, has exclusively powered AFC’s online hospitality sales since September 2021. The partnership has got off to a tremendous start, due to the successful digital transformation of the club’s hospitality […]
Adani Group, Dream 11 join in as sponsors of the Syed Modi India International Championship 2022
Adani Group, Dream 11, Balrampur Chini Mills have come on board as sponsors for the ongoing Syed Modi India International Championship 2022 being held at Babu Banarasi Das Badminton Academy in Lucknow, Uttar Pradesh. Top International badminton players like PV Sindhu, Evgeniya Kosetskaya ,Sourabh Verma, HS Prannoy among others are participating in the tournament which […]
Harlequins signs MyoMaster as official recovery partner
Harlequins has announced its partnership with the fast-growing specialist sports recovery brand MyoMaster. Created by and for professional athletes, Harlequins hooker Joe Gray is a co-founder of the company. The partnership also extends to the women’s teams at Harlequins with MyoMaster supporting their mission to become one of the best teams in Europe. This […]
Jessica Smith of Angel City FC on how the club’s focus on equity, essentials & education is attracting more brands
Los Angeles’ most talked about club, Angel City FC will debut this year at the National Women’s Soccer League. Backed by Hollywood superstars Natalie Portman, Jennifer Garner and Eva Longoria, it has already signed up some big names. The Playknox spoke with Jessica Smith, Head of Revenue for the club to know about the commercial […]
London Revolution gets law firm Sidley Austin as title sponsor
Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for its London Revolution event in international law firm Sidley Austin LLP. London Revolution comprises a two-day cycling weekend in October which takes participants on a 360 degree loop of London, as well as trail running and […]