DAZN Group, the global sports entertainment company announced a new U.S. partnership with Buzzer, the new mobile platform delivering short-form access to the best moments in live sports, which will kick off with live boxing content. The deal marks Buzzer’s first partnership with a multi-sport streaming platform, underscoring Buzzer’s commitment to serving varying fan […]
FIFA World Cup Qatar 2022 names Claro as regional supporter
Telecommunications provider Claro has been unveiled as a Regional Supporter of the FIFA World Cup Qatar 2022™. The agreement spans South America and covers fixed-line and wireless telecommunication services, as well as wireless telecommunication end-user services, in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay. As a Regional Supporter, Claro will leverage […]
Bayer 04 Leverkusen signs Castore as kit partner until 2027
Bayer 04 Leverkusen have signed the British premium brand Castore as a kit partner until 30 June 2027 . Castore will supply kit for the Werkself and the women’s and youth teams at Bayer 04. In addition, Castore will also launch a Black and Red leisure range and have a presence as a partner […]
WTT signs China Gold as partner for 2022
World Table Tennis (WTT) announced that China Gold has been appointed as a WTT China partner for 2022. Through this strategic partnership, China Gold looks forward to working closely with the organisation to promote nationwide healthy living and further drive the development of table tennis. As part of the agreement, China Gold will receive brand […]
UEFA appoints TEAM Marketing as global sales partner
The UEFA Executive Committee has appointed TEAM Marketing as its global sales partner to market the commercial rights for its men’s club competitions, including the flagship UEFA Champions League, for the 2024-27 cycle. Relevent Sports Group has also been appointed to sell the media rights specifically in the United States for the same period. […]
Real Sociedad inks multi-year partnership with Cazoo
Cazoo , Europe’s leading online car retailer, which makes buying a used car as simple and seamless as ordering any other product online has signed a multi-year agreement to become the main partner and new shirt sponsor of Spanish football club, Real Sociedad, from the start of next season. Cazoo, which currently sponsors both […]
World Gymnastics Championships Liverpool 2022 signs Actiph Water as official supplier
The World Gymnastics Championships Liverpool 2022 has announced Actiph Water, Europe’s leading alkaline ionised water brand, as an official supplier. The agreement will see Actiph Water become the official water provider for the event, supplying much needed hydration to volunteers and event staff. Recognising the importance of sustainability, the partnership will see 1000 trees […]
Cheltenham Gold Cup finds new sponsor in jewelery brand Boodles
Boodles, Britain’s leading fine jeweller since 1798, is the new sponsor of the Cheltenham Gold Cup. Boodles is a committed supporter of the Cheltenham Festival having previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. Today’s announcement expands a multi-year partnership. […]
AFC Wimbledon teams up with Seat Unique
AFC Wimbledon have teamed up with Seat Unique to launch a fantastic hospitality option for our supporters on matchdays. Seat Unique, the premium ticketing marketplace, has exclusively powered AFC’s online hospitality sales since September 2021. The partnership has got off to a tremendous start, due to the successful digital transformation of the club’s hospitality […]
Adani Group, Dream 11 join in as sponsors of the Syed Modi India International Championship 2022
Adani Group, Dream 11, Balrampur Chini Mills have come on board as sponsors for the ongoing Syed Modi India International Championship 2022 being held at Babu Banarasi Das Badminton Academy in Lucknow, Uttar Pradesh. Top International badminton players like PV Sindhu, Evgeniya Kosetskaya ,Sourabh Verma, HS Prannoy among others are participating in the tournament which […]