Animoca Brands Corporation Limited (“Animoca Brands”) has signed announced a partnership with Manchester City’s men’s and women’s teams and Melbourne City FC, to develop a range of new games and collectibles. Animoca Brands will publish a series of digital assets and collectibles, mini-games and unique gaming experiences based on the two City clubs. Animoca […]
Manchester City signs HWT Clinic as official hair clinic partner in Europe
Manchester City has signed a new multi-year partnership with HWT Clinic to become the Club’s Official Hair Clinic Partner in Europe. Through this partnership HWT Clinic will look to strengthen its brand presence across Europe with branding across the Etihad Stadium and Manchester City’s digital platforms. HWT Clinic will also be able to provide its […]
Man City renews partnership with Korean tyre giant Nexen
Manchester City has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal. The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and esports players as well as extensive collaborations across […]
City Football Group bolsters its portfolio with the acquisition of French club Troyes
Manchester City has added a 10th club to its worldwide portfolio by acquiring the French second-division team Troyes. The City Football Group will become the majority shareholder of Troyes after buying the shares of its previous owner, Daniel Masoni. Ferran Soriano, chief executive of CFG said: “We have had an interest in French football for […]
Manchester City signs regional partnership with Laybuy
Manchester City and Laybuy have signed a new multi-year regional partnership that will see the payment provider become the Official Buy Now, Pay Later Partner for Manchester City in the UK, Australia and New Zealand. Laybuy’s innovative approach provides simple and transparent solutions which help consumers and businesses transact safely and securely to spread costs […]
Manchester City names Cadbury as official snacking partner
Mondelēz International, owner of Cadbury, has signed a partnership with Manchester City Football Club, making it the Club’s official snacking partner. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the COVID-19 pandemic to help those around them and deserve recognition. This emphasis reflects […]
Manchester City’s two-year ban overturned by CAS
Manchester City’s two-year ban from the Champions League for the breach of Uefa’s financial fair play rules has been overturned by the court of arbitration for sport (CAS). The CAS panel further reduced the club’s fine to €10m (£9m) from €30m. In 2014, City were fined £49m by UEFA – £32m of which was suspended […]
Man City and Intel Sports extend partnership
Manchester City and Intel Sports have announced a multi-year extension to their partnership. In 2019, Manchester City installed Intel True View technology in the Etihad Stadium, with dozens of 5K Ultra HD cameras offering fans a way of watching the game they had never experienced before. Over the course of the partnership so far, Intel […]
Kevin De Bruyne signs a multi-year partnership with Wow Hydrate
Manchester City footballer Kevin De Bruyne has partnered with Wow Hydrate to inspire healthy hydration and its importance for optimum performance. The Belgium footballer has signed a multi-year agreement with the sugar free drinks brand ahead of the Premier League restart. Hydration plays a key part in the health and performance for all athletes and […]
Man City & United come together to donate £100,000 to local food banks
Manchester United and Manchester City have donated a combined £100,000 to help food banks in Greater Manchester meet increased demand from vulnerable people as a result of the coronavirus (COVID-19) pandemic. Following a new cooperation between the MCFC and MUFC Fans’ Foodbanks to launch a fundraising appeal in response to the impact of the coronavirus, each […]