Tiger Beer becomes the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally. The partnership launches at an exciting moment in Tiger Beer’s bold brand evolution, heralding a new […]
Manchester United signs global partnership with Wow Hydrate
Manchester United and WOW HYDRATE have announced a multi-year global partnership, making the popular sports and fitness drink the club’s official sports hydration partner. This new collaboration will see WOW HYDRATE and the club working together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the popular drinks brand with […]
Manchester United to enhance its digital offering with DXC Technology
Manchester United has confirmed a multi-year global partnership with leading IT services company, DXC Technology, which will see the two organisations work together to enhance its digital offering to fans. DXC will use its expertise in digital transformation to improve the way United engages with fans through its digital platforms, including manutd.com and the […]
Manchester United names Rick McGagh as its first Head of Fan Engagement
Manchester United has appointed its first Head of Fan Engagement to strengthen relations with fans and ensure that their interests are embedded in the club’s decision-making processes. The important new role will be filled by Rick McGagh, currently a member of both our Fans’ Forum and Fans’ Advisory Board (FAB), and a well-known and […]