LaLiga has agreed a three-season broadcast partnership on the Indian subcontinent with Viacom18 Media, India’s youngest and leading media conglomerate. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the competition exclusively to the Indian sub-continent starting from the coming 2021-22 […]
Ferran Reverter named as FC Barcelona’s new CEO
FC Barcelona has named Ferran Reverter as CEO after already being invited several times to get to know the club and the new team of directors. He will be reporting directly to the board and its president, Joan Laporta. Reverter replaces the former incumbent Óscar Grau, who remained in the position throughout the transition from […]
Portland Trail Blazers signs multi-year jersey patch deal with StormX
The Portland Trail Blazers and StormX have signed a significant multi-year jersey patch partnership beginning in the 2021-22 season to include placement of the StormX logo on the Trail Blazers game and practice jerseys. StormX, the Exclusive Blockchain Partner of the Portland Trail Blazers, is a Crypto Cashback provider and Chrome extension aiming to make earning crypto easy […]
AC Milan renews SnaiPay partnership
AC Milan has announced the renewal of its partnership with SnaiPay, the Snaitech platform for top-up and payment services. With a solid partnership behind them, the two brands have now further extended a collaboration that saw them engaged in actions to spread the positive values of sport and sports culture. The renewal with AC Milan […]
SL Benfica renews adidas partnership till 2027
SL Benfica and adidas have announced the renewal of their contract for another six years, extending it until 2027. This is one of the most successful partnerships in the world of football with the Portuguese club and the German brand consolidating a relationship of more than three decades (1983/84 – 1989-90 seasons and 1997/98 – […]
Wrexham A.F.C signs TikTok as sponsor until 2023
TikTok has signed a deal to become Wrexham A.F.C.’s sponsor for the next two seasons. The globally-recognized TikTok name and logo will be emblazoned across the new shirts, and the team will be launching its official account on TikTok. The partnership between the Club, the owners, and the global entertainment platform promises to be […]
Former Walt Disney Co-Executive Rob Thompson : “We have our eyes on how athletes are leveraging social channels to build a community”
The Playknox spoke with Rob Thompson, Founder of a non-profit association GamePlanU connecting early-mid stage sports innovators, industry executives, future leaders and Angel investors. He has also authored books “Land A Dream Job If Dad Doesn’t Own The Team” an Amazon #1 New Book release in 2018, and published ” Sports Dream Job Playbook” helping […]
Discovery bolsters its sports offerings with a new corporate brand
Discovery is unveiling Discovery Sports as a new corporate brand to represent the dedicated group that operates its unrivalled portfolio of sports brands, channels and platforms. Already collaborating across all aspects of content production, distribution and commercial activity, Discovery’s combined sports portfolio offers rights-holders and brand partners the unparalleled opportunity to reach an audience of more […]
MLB names Audacy as podcast partner
Major League Baseball and Audacy has announced a new multi-year wide-ranging audio agreement. The partnership makes Audacy the official digital audio and podcast partner of MLB and includes the capacity to produce and distribute official podcast programming for the league and its Clubs. The partnership with Audacy, a leader in digital audio and podcast production, […]
RedBird acquires 15% stake in Rajasthan Royals
Manoj Badale, through his 100% controlled investment vehicle, Emerging Media, and RedBird Capital Partners (“RedBird”) has announced a strategic partnership, in which RedBird will acquire a minority stake in the Rajasthan Royals franchise (“Royals or “the Franchise”). RedBird will provide strategic capital and experienced counsel to support the Royals’ long-term growth, on-pitch success and commercial […]