UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform have announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is an extension of the previous […]
PGA Tour inks NFT partnership with Tom Brady’s Autograph
The PGA TOUR and Autograph, the web3 brand co-founded by Tom Brady have signed a long-term deal to create a comprehensive “digital collectibles” NFT platform, revolutionizing golf fandom by allowing fans to celebrate their love of the game by owning a token of its storied history. The PGA TOUR will work with Autograph to […]
DFL inks an MoU with Football Sports Development Limited
The DFL Deutsche Fußball Liga, organising body of Bundesliga and Bundesliga 2, has signed a Memorandum of Understanding (MoU) with Football Sports Development Limited (FSDL), the commercial partner of Indian football and organiser of the Indian Super League. Given the different parameters and opportunities that stem from Europe and India, both parties aim to […]
AC Milan inks marketplace partnership with eBay
AC Milan and eBay have signed a new partnership which sees the leading marketplace in global commerce become the Official Marketplace of the Rossoneri. The new partnership is based on the sharing of objectives and values by these two global brands with the concept of passion at the heart of the agreement. On the […]
RLWC2021 adds BeIN Sports and Viaplay as broadcast partners
Rugby League World Cup 2021 (RLWC2021) has announced the acquisition of two new broadcast partners as it continues its ambition to deliver the biggest, best and most inclusive World Cup and take the game to new audiences around the world. BeIN SPORTS are set to show all the French teams’ matches, across the men’s, women’s […]
Juventus and Coca-Cola renew partnership for fan engagement
Juventus and Coca-Cola have renewed the partnership that was first signed in 2019. For the first time since the start of the agreement, both Coca-Cola and Juventus will work together to involve fans at European level as well with a range of initiatives and activities that will involve Juventus Women This collaboration celebrates […]
Sponsor of Valencia, Real Sociedad, Cazoo exits European markets
Cazoo Group is closing its Europe operations after the conclusion of the strategic review of its EU business. On August 2, 2022, the Company announced that it was conducting a strategic review of its business in mainland Europe, with the aim of further preserving cash and positioning the Company to achieve profitability without the […]
Sorare joins NBA as official NFT Fantasy Partner
The National Basketball Association (NBA), National Basketball Players Association (NBPA) and Sorare have announced a multiyear partnership that makes Sorare the Official NFT Fantasy Partner of the NBA. Sorare will launch the first officially licensed, free-to-play digital collectible-based fantasy basketball game, which will be released this fall for the NBA’s 2022-23 season. The […]
Manchester United inks global partnership with Therabody
Manchester United and global wellness technology leader, Therabody have deepened their relationship by becoming global partners in a multi-year agreement. The partnership will expand Manchester United’s use of Therabody products and solutions as part of the training and recovery regimes of both the men’s and women’s teams – and showcase their benefits to the […]
Enthusiast Gaming president Bill Kara: “NFL chose us as partners for our concept and scale”
The National Football League and Enthusiast Gaming Holdings Inc. have announced a first-of-its-kind gaming collaboration bringing together NFL players and Legends and top gaming content creators from marquee gaming organizations including Luminosity Gaming. We spoke to Enthusiast Gaming President, Bill Kara to find out more. Excerpts: Tell us about the partnership. […]