Tottenham Hotspur’s Premier League match against Chelsea on Sunday is not only a much anticipated London derby but also the world’s first net-zero football match. Spurs, in collaboration with Sky, COP26 and the Premier League, are encouraging fans to be mindful of their environmental impact throughout the day by asking them to take public transport […]
SkySports named as exclusive Korean broadcast partner of Tottenham Hotspur
Tottenham Hotspur has agreed a deal with skySports to become the exclusive Korean broadcast partner for the Club’s weekly highlights programme. The show, lasting approximately 160 minutes and broadcast each week, will include a full delayed broadcast of the Men’s First Team’s most recent fixtures from the English Premier League, UEFA Europa Conference League, […]
Virat Kohli joins Hyperice as an athlete-investor
Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy have announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its […]
Discovery Sports secures Laver Cup rights until 2030
Discovery Sports has secured a ten-year agreement to show the Laver Cup exclusively for viewers across Europe* from 2021 to 2030, further expanding its comprehensive world-class tennis offering. Coverage of the Laver Cup will be scaled to the widest audience across Europe via Discovery’s portfolio of channels and digital platforms including via Eurosport and […]
Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football
Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]
RLWC2021 on-boards NuArca to launch NFT experience
Rugby League World Cup 2021 (RLWC2021) has announced a commercial partnership with NuArca which will see the launch of a non-fungible token (NFT) fan experience and marketplace for the tournament – the first official NFT marketplace in the history of Rugby League. Rugby League World Cup 2021 will be the biggest and best Rugby […]
AFC signs Sport 24 as in-flight and in-ship partner
The Asian Football Confederation (AFC) has announced Sport 24 as their in-flight and in-ship partner through to 2024. The IMG-owned and-operated service will broadcast the AFC’s national team and club competitions (excluding domestic rights in China PR, Japan and Australia), including the AFC Asian Qualifiers – Road to QatarTM and the AFC Asian Cup […]
ECB replaces New Balance with Castore as kit supplier
The ECB and Castore have announced a new long-term partnership that will see the fast-growing premium lifestyle and sportswear brand become the Official Kit Supplier to England Cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from […]
SoFi Stadium signs Square as merchant services provider
In a first-of-its-kind, 10-year partnership, Square has been selected as the exclusive point-of-sale (POS), payments, software, and merchant services provider for the new SoFi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman and SoFi Stadium developer E. Stanley […]
Paris Saint-Germain names Crypto.com as official cryptocurrency platform partner
Paris Saint-Germain (PSG) has signed a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In addition, for the first time ever […]