In a first-of-its-kind, 10-year partnership, Square has been selected as the exclusive point-of-sale (POS), payments, software, and merchant services provider for the new SoFi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman and SoFi Stadium developer E. Stanley […]
Paris Saint-Germain names Crypto.com as official cryptocurrency platform partner
Paris Saint-Germain (PSG) has signed a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In addition, for the first time ever […]
LaLiga partners Sorare to launch NFTs
Sorare, the fantasy football platform, has announced a partnership with Spain’s LaLiga to launch non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga Clubs via a new category of licences. LaLiga fans, collectors and fantasy football players will for the first time be able to freely trade and play with […]
Rugby World Cup France 2023 signs Facebook as official social media services supplier
Facebook has become the Official Social Media Services Supplier of Rugby World Cup France 2023 hosted in France. As an Official Supplier, Facebook will support the tournament’s mission of making Rugby World Cup France 2023 a moment of sharing and celebration across all regions in France and around the world. This is the first time […]
Weber Barbecues becomes naming rights partner of Women’s Big Bash League
The Women’s Big Bash League has named Weber Barbecues, a brand synonymous with summer, family, food and fun, as the League’s new naming rights partner. From this season, the League will be known as the Weber WBBL, signalling the start of a new era of innovation for the world’s leading cricket competition for women. Weber […]
Discovery Sports to broadcast Australian Open until 2031
Discovery Sports has reached an agreement with Tennis Australia to broadcast the Australian Open live and exclusively on a pan-European basis through to 2031. The long-term agreement, commencing in 2022, includes all linear and digital rights and will extend Eurosport’s association with the first Grand Slam on the tennis calendar to more than 25 years […]
International Paralympic Committee extends global partnership with Ottobock
Worldwide Paralympic Partner Ottobock and the International Paralympic Committee (IPC) have announced the extension of their global partnership until 2032. Ottobock will be able to provide its technical repair and maintenance services to athletes at the next six Paralympic Games – from Beijing in 2022 to Brisbane in 2032. IPC President Andrew Parsons said: “Ottobock […]
ESPN launches Edge Innovation Center with Accenture, Verizon and Microsoft
ESPN has launched the ESPN Edge Innovation Center, aiming to collaborate with other leaders in technology to explore how new technologies like 5G, Augmented and Virtual Reality (AR/VR) and mobile edge computing (MEC) can enable new ways for fans to experience sports. The ESPN Edge Innovation Center will include key partnerships in the categories of technology, […]
Tottenham Hotspur Women’s team taps Herbalife Nutrition as official nutrition partner
Herbalife Nutrition has become the Official Nutrition Partner of the Tottenham Hotspur Women’s team ahead of the upcoming 2021/22 season. Herbalife Nutrition, a premier global nutrition company, will work closely with the team to provide expertise and its Herbalife24 sports nutrition products to create programmes that maximise player performance. The partnership will see Herbalife Nutrition […]
AC Milan signs partnership with Expo 2020 Dubai
AC Milan has announced a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri. Expo 2020 will take place from 1 October 2021 to 31 March 2022 and will be the first World Expo to ever be held in the Middle East, Africa […]