FIFA has signed Bank of America as its Official Bank Sponsor of FIFA World Cup 26. The historic partnership underscores the global financial institution’s commitment to promoting wellness, supporting the pursuit of excellence and making a human connection and community impact through the power of sport. Through this new partnership, FIFA and Bank of America […]
LA28 Olympic Games sign Autodesk as official design and make platform
Autodesk has been named the official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA. Over the next four years, Autodesk’s software – used by designers, engineers, builders, and creators – will support LA28’s more than $1 billion temporary overlay and construction plan, incorporating sustainable design principles. Autodesk’s […]
Genius Sports extends Football DataCo deal until 2029
Genius Sports Limited, the official data, technology, and commercial partner that powers the global ecosystem connecting sports, betting, and media, announced the extension of its exclusive official data partnership with Football DataCo (“DataCo”) through 2029. Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from in-stadia to the sports betting […]
Arsenal FC signs Athletic Brewing Company as first official non-alcoholic beer partner
Arsenal FC has teamed up with Athletic Brewing Company, America’s largest non-alcoholic brewery, who are now the club’s first Official Non-Alcoholic Beer Partner. Starting this August, this partnership will see cans of Athletic’s award-winning Run Wild IPA available throughout Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on […]
AFC and NEOM renew partnership until 2029
NEOM and the Asian Football Confederation (AFC) have agreed to an extended multi-year partnership, which will run from 2024 to 2029. Under the terms of the arrangement, NEOM will continue to serve as the Official Global Partner of the AFC national team and club competitions, as well as be the Presenting Partner of the first […]
Aditya Birla Group invests Rs. 125 cr in Virat Kohli’s WROGN
TMRW House of Brands, an Aditya Birla Group Venture, announced the expansion of its portfolio with an INR 125Cr investment in Accel and Virat Kohli backed WROGN. Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN has been one of the leading youth brands in India in the casual wear space. […]
Red Bull acquires minority stakes in Leeds United Football Club
Leeds United Football Club has signed a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season. Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the 2024/2025 season, Leeds United will feature Red Bull branding on […]
ICC extends multi-year partnership with FanCraze
The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension marking a significant milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024. The announcement also detailed the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring […]
WTA inks multi-year partnership with the Public Investment Fund
The Public Investment Fund (PIF) and the WTA has unveiled a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. The partnership will also enhance and develop initiatives that support players at all levels. As a Global […]
“We aim to become synonymous with quality and performance in the Indian badminton market” – Victor GM Ben Hsiung
Victor Rackets, a leading badminton brand from Taipei Taiwan, recently opened its first official showroom in New Delhi. With branches across the world, the Taiwan-based badminton brand is re-entering the Indian market, to provide badminton equipment to Indian consumers including apparel, grips, kit bags, rackets, shoes, shuttlecocks, strings and other more badminton related products. Victor […]