Sports company PUMA has extended its partnership with W Series, the international single-seater motor racing championship for female drivers and has signed Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022. In 2021, PUMA Motorsport tailored racewear specifically for female drivers for the very first time. As part of the company’s […]
Premier League renews partnership with Avery Dennison until 2025
The Premier League and Avery Dennison have announced an extension to their partnership until the end of the 2024/25 season. The global sportswear branding and labelling manufacturer will continue to supply all Premier League names, numbers and sleeve badges to the 20 participating clubs for both on-pitch and retail. The current agreement, which […]
NEO Studios merge with Whistle Studios to create a global studio business
The sports production company NEO Studios has merged with US based Whistle Studios to create a global studio business, which will be housed within the ELEVEN Group. The newly expanded NEO Studios will supplement ELEVEN’s offering of live sport with best in class on-demand content for audiences across the Group’s network. NEO will also create […]
Swiss billionaire Hansjörg Wyss considering buying Chelsea FC
The pressure is mounting on Chelsea FC owner Russian Roman Abramovich to steer away from the club and as per reports at least three investors or investment groups are waiting to throw in their bids. As per Blick, “Abramovich is one of Putin’s closest advisers and friends. Like all other oligarchs, he is also […]
FIFA/UEFA suspends Russian teams and sponsors
Following the initial decisions adopted by the FIFA Council and the UEFA Executive Committee, which envisaged the adoption of additional measures, FIFA and UEFA have decided together that all Russian teams, whether national representative teams or club teams, shall be suspended from participation in both FIFA and UEFA competitions until further notice. These decisions […]
Bosco Aranguren to run DAZN Group’s operations in Spain
DAZN Group, the leading global sports entertainment company have announced that Bosco Aranguren has been appointed to run its operations in Spain. This announcement comes amid significant global momentum for the business, including its acquisition of domestic LaLiga rights in Spain. Aranguren will be based in DAZN’s Madrid office and will take up the […]
Scuderia AlphaTauri renews partnership with Randstad Italia
Scuderia AlphaTauri and Randstad Italia have renewed their partnership for the next three seasons, with the world leader in Human Resources acting as the Italian Formula 1 team’s Official HR Partner until the end of the 2024 season. The Randstad logo will appear on the drivers’ race suits, on the team members’ clothing and […]
Arts Council England awards £800,000 to UEFA Women’s EURO 2022 in England
Arts Council England has awarded £800,000 to UEFA Women’s EURO 2022 in England to run an exciting arts and cultural programme alongside the tournament, thanks to National Lottery players. Three specially commissioned projects, each led by artist Emma Smith, the Royal Philharmonic Orchestra and Idle Women, will celebrate the rich history of women’s football […]
Discovery Sports appoints David Bernard-Bret to lead sports marketing
Discovery Sports has appointed experienced marketeer David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands. Following promotion to Vice President, Discovery Sports Marketing, David begins his new role with immediate effect. As well as leading the dedicated Discovery Sports creative and brand marketing functions, David will oversee the […]
ELEVEN appoints Meta’s Peter Hutton as non-executive director
The ELEVEN Group has appointed Meta’s Peter Hutton as a Non-Executive Director. Hutton is a vastly experienced sports media executive, with a track record of pioneering new technologies and driving growth for broadcasters, digital platforms and agencies. As Director of Sports Partnerships at Meta, Hutton is responsible for leading the sports strategy and […]