The International Paralympic Committee (IPC), in its capacity as the governing body of Para sport and the international federation for multiple Para sports, has created a new grassroots-to-high performance programme called PARA SPORT. It aims to support National Paralympic Committees (NPCs) and International Federations, bringing together events, activities and organisations to help change the […]
IMG and The Premier League to continue with Premier League Productions until 2025
The Premier League has come to a new agreement with IMG that will see the two organisations continue to work together to operate Premier League Productions (PLP) for the next three seasons (2022/23 – 2024/25). PLP produces and distributes all of the Premier League’s international content, including the broadcasting of all 380 Premier League […]
Argentine Football Association to launch NFT with OneFootball
The Argentine Football Association (AFA) will become the first football federation globally to officially launch a personalised NFT platform with OneFootball. Fans of the Argentine National Team will be able to purchase officially licensed digital collectibles on the platform. The AFA, in association with the world’s largest football media platform, OneFootball, will soon launch […]
The Hundred names Robinsons as the official soft drinks partner
Robinsons has been named as the Official Soft Drinks Partner of The Hundred. The three-year deal will see The Hundred feature on packs across the Robinsons’ ready to drink, no added sugar range, offering ticket giveaways to consumers via a weekly prize draw. The Hundred launched last summer to packed out crowds across […]
FIFA to launch its new football video games after ending partnership with EA
For the first time, FIFA will launch new football video games developed with third-party studios and publishers, providing more choice for football and gaming fans in the lead-up to the FIFA World Cup Qatar 2022™ and FIFA Women’s World Cup Australia & New Zealand 2023™. A number of new non-simulation games are already under […]
EA to move its football games under EA Sports FC brand
Electronic Arts has announced its world-famous football games will move forward under a new EA SPORTS FC™ brand in 2023. The move will enable EA to deliver the world’s biggest interactive sports experience for its growing community in collaboration with 300+ partners across the world of football. “Our vision for EA SPORTS FC […]
The Rugby Football League inks 12-year partnership with IMG
The Rugby Football League (RFL) and Super League Europe have announced a 12-year strategic partnership with IMG, a global leader in sports, events, media and fashion owned by Endeavor, to reimagine Rugby League and its competitions in the UK. The agreement follows the recent decision for the RFL and Super League to realign and […]
Lucknow Super Giants launches metaverse with Gigabyte Technology
Gigabyte Technology and its gaming brand ‘Aorus’ the associate sponsor of Lucknow Super Giants have launched the team’s metaverse. This platform will serve as a one-of-a-kind experience for the fans who especially this time around can’t visit the stadium due to the fact that the entire IPL group stage is being hosted in Maharashtra. […]
The Hundred signs Sage as official insights partner
Sage, the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, has become the Official Insights Partner of The Hundred and, from 2023 onwards, The Hundred Draft will be powered by Sage. The Hundred launched last summer to packed out crowds across England and Wales, exciting cricket fans new and […]
IMG to produce and market broadcast rights for friendly between United and Liverpool
IMG is to produce and market the broadcast rights for a 2022/23 pre-season friendly between Premier League giants Manchester United and Liverpool in Thailand. The match, to be played on 12th July 2022 at the Rajamangala National Stadium in Bangkok, is being promoted by Fresh Air Festival (FAF). IMG will distribute the match globally […]