The DP World Tour has announced that Standard Chartered, the leading international banking group, has become an Associate Partner, and Official Banking Partner, in a multi-year agreement. As part of the agreement, Standard Chartered will benefit from highly visible branding across the Tour’s media and digital platforms, as well as enjoying access to the Tour’s […]
Northampton Saints signs HCR Hewitsons as the club’s legal partner
Law firm HCR Hewitsons has become the Club’s Official Legal Partner after signing a brand-new agreement with Northampton Saints. HCR Hewitsons has served the local community for 190 years and will provide the Club with expert legal advice to help Saints deliver their exciting commercial and community initiatives. The firm’s Central England office […]
India gets its highest sports budget ever – a whopping Rs. 3397.32 cr
The sports sector has received Rs 3397.32 Cr allocation in the new FY 2023-24 Union Budget which is the highest ever budget allocated. It recorded an over 300 Crore jump. In last financial year, the sports sector was allocated a budget of Rs 3062.60. Khelo India has received 1045 Cr funding as against the […]
India to host the Men’s Club World Championships for two years
Volleyball World and FIVB have announced India as the host nation for the Men’s Club World Championships for two years in partnership with the RuPay Prime Volleyball League, India’s top professional volleyball league. As the host nation, the winners of the RuPay Prime Volleyball League in 2023 and 2024 will represent India in the […]
ICC issues tender for official apparel supplier
The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to partner with a world-class and well-established brand to be its Official Apparel Supplier to provide clothing at ICC events from 2024 to 2027. The ICC is offering exclusive supplier rights at global events including branding exposure, digital features and other commercial […]
Premier League inks multi-year licensing deal with Sorare
Sorare, the fantasy game and marketplace has partnered with the Premier League in a multi-year licensing deal. Football fans around the world can now collect, buy, sell, and trade officially licensed digital cards featuring every player from across the Premier League’s 20 clubs — building and competing with custom teams to win big rewards, […]
World Surf League names Apple Watch as official wearable equipment
The World Surf League (WSL) has announced its integration of Apple Watch as the official wearable equipment of the WSL. This introduction marks the first time Apple Watch will be used as official competitor equipment in a professional sports environment. Throughout the Championship Tour (CT) season, elite WSL CT athletes will get access to […]
Fulham FC seals cyber protection partnership with Acronis
Acronis has announced a three-year partnership with London´s oldest professional football club, Fulham FC. EveryCloud.co.uk will support Acronis as its ‘Strategic #Cyberfit’ delivery partner providing its cutting-edge cyber protection solutions and cloud backup service to the club. Under the Strategic #Cyberfit delivery partner EveryCloud.co.uk, Acronis will provide Premier League side Fulham FC with […]
ICC agrees first direct deal with Sky Sports through to the end of 2031
The International Cricket Council has announced a new long-term deal with Sky Sports as the home of ICC cricket in the United Kingdom and Ireland through to the end of 2031, and for the first time there will be a direct contractual relationship between the two organisations. Beginning in 2024, the partnership will see […]
Five Women’s Premier League teams announced; Ahmedabad the most expensive franchise
The BCCI has announced the the sale of five teams in the inaugural Women’s Premier League (WPL) with Adani Sportsline shelling out a massive ₹1,289 crore for the Ahmedabad team, which emerged the most expensive franchise. BCCI pocketed in a whopping ₹4,669.99 crore. IPL team owners Mumbai Indians, Royal Challengers Bangalore and Delhi Capitals […]