UFC, the world’s premier mixed martial arts organization, and Crypto.com, the world’s fastest growing crypto platform, today announced a historic long-term partnership that represents an evolutionary step in the branding of both companies and Crypto.com’s latest strategic move to connect with mainstream consumers. Crypto.com will become UFC’s first-ever global Official Fight Kit Partner, entitling Crypto.com […]
AS Roma renews partnership with Hyundai
AS Roma and Hyundai Motor have announced the extension of their partnership agreement. After joining forces ahead of the 2018-19 season as part of a multi-year deal, the club and the Korean car manufacturer have extended that accord – which will see Hyundai continue as the club’s Main Global Partner for the 2021-22 campaign. The Hyundai […]
LaLiga strikes three-season partnership with Viacom18 Media in India
LaLiga has agreed a three-season broadcast partnership on the Indian subcontinent with Viacom18 Media, India’s youngest and leading media conglomerate. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the competition exclusively to the Indian sub-continent starting from the coming 2021-22 […]
Ferran Reverter named as FC Barcelona’s new CEO
FC Barcelona has named Ferran Reverter as CEO after already being invited several times to get to know the club and the new team of directors. He will be reporting directly to the board and its president, Joan Laporta. Reverter replaces the former incumbent Óscar Grau, who remained in the position throughout the transition from […]
Portland Trail Blazers signs multi-year jersey patch deal with StormX
The Portland Trail Blazers and StormX have signed a significant multi-year jersey patch partnership beginning in the 2021-22 season to include placement of the StormX logo on the Trail Blazers game and practice jerseys. StormX, the Exclusive Blockchain Partner of the Portland Trail Blazers, is a Crypto Cashback provider and Chrome extension aiming to make earning crypto easy […]
AC Milan renews SnaiPay partnership
AC Milan has announced the renewal of its partnership with SnaiPay, the Snaitech platform for top-up and payment services. With a solid partnership behind them, the two brands have now further extended a collaboration that saw them engaged in actions to spread the positive values of sport and sports culture. The renewal with AC Milan […]
SL Benfica renews adidas partnership till 2027
SL Benfica and adidas have announced the renewal of their contract for another six years, extending it until 2027. This is one of the most successful partnerships in the world of football with the Portuguese club and the German brand consolidating a relationship of more than three decades (1983/84 – 1989-90 seasons and 1997/98 – […]
Wrexham A.F.C signs TikTok as sponsor until 2023
TikTok has signed a deal to become Wrexham A.F.C.’s sponsor for the next two seasons. The globally-recognized TikTok name and logo will be emblazoned across the new shirts, and the team will be launching its official account on TikTok. The partnership between the Club, the owners, and the global entertainment platform promises to be […]
Former Walt Disney Co-Executive Rob Thompson : “We have our eyes on how athletes are leveraging social channels to build a community”
The Playknox spoke with Rob Thompson, Founder of a non-profit association GamePlanU connecting early-mid stage sports innovators, industry executives, future leaders and Angel investors. He has also authored books “Land A Dream Job If Dad Doesn’t Own The Team” an Amazon #1 New Book release in 2018, and published ” Sports Dream Job Playbook” helping […]
Discovery bolsters its sports offerings with a new corporate brand
Discovery is unveiling Discovery Sports as a new corporate brand to represent the dedicated group that operates its unrivalled portfolio of sports brands, channels and platforms. Already collaborating across all aspects of content production, distribution and commercial activity, Discovery’s combined sports portfolio offers rights-holders and brand partners the unparalleled opportunity to reach an audience of more […]