Discovery is unveiling Discovery Sports as a new corporate brand to represent the dedicated group that operates its unrivalled portfolio of sports brands, channels and platforms. Already collaborating across all aspects of content production, distribution and commercial activity, Discovery’s combined sports portfolio offers rights-holders and brand partners the unparalleled opportunity to reach an audience of more […]
MLB names Audacy as podcast partner
Major League Baseball and Audacy has announced a new multi-year wide-ranging audio agreement. The partnership makes Audacy the official digital audio and podcast partner of MLB and includes the capacity to produce and distribute official podcast programming for the league and its Clubs. The partnership with Audacy, a leader in digital audio and podcast production, […]
RedBird acquires 15% stake in Rajasthan Royals
Manoj Badale, through his 100% controlled investment vehicle, Emerging Media, and RedBird Capital Partners (“RedBird”) has announced a strategic partnership, in which RedBird will acquire a minority stake in the Rajasthan Royals franchise (“Royals or “the Franchise”). RedBird will provide strategic capital and experienced counsel to support the Royals’ long-term growth, on-pitch success and commercial […]
McLaren Racing taps Tezos to create NFT platform
McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. McLaren will use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart. Tezos, an open […]
ICC signs investment platform Upstox as official partner
ICC has unveiled investment platform Upstox as new partner. Established as RKSV securities in 2009, Upstox has grown rapidly over the years to become one of the largest online investment platforms in India. With 4 million+ customers onboarded, this collaboration with ICC will be pivotal in taking Upstox to the next phase of growth. Engaging […]
Diageo becomes NFL’s first ever spirits sponsor
The National Football League (NFL) has welcomed Diageo, a global leader in beverage alcohol, as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL […]
Amrit Kumar of Zilliqa: “Our co-created NFT collection featuring James Rodríguez, Diego Costa among others with Polaris will bring footballers monetisation opportunities for their own personal brands”
NFT (Non-Fungible Token) have become the latest rage globally. NFTs are digital assets that serves as a secure record of ownership for an item or collection of items, stored on select blockchain. Zilliqa is a public blockchain platform best known for its early implementation of sharding, a scaling solution that breaks transaction validating nodes in […]
iWorkinSport founder Joao Frigerio: “Make sure you acquire the right skills for the type of job you’d like to have”
COVID-19 has wreaked havoc across the globe and sports is one of the worst affected industry. However, things are slowly improving as the world is opening up. We spoke with founder of iWorkinSport founder Joao Frigerio to find out the challenges of the sports job sector, diversity among other things. What promoted you to […]
EFL signs PUMA as the official match ball
Global Sports brand PUMA has become the official match ball supplier of the English Football League. The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup […]
RLWC2021 adds Pepsi MAX as official soft drink partner
Pepsi MAX will become the Official Soft Drink of RLWC2021, a 61-match tournament that kicks off at St James’ Park, Newcastle, on 23 October 2021 when hosts England take on Samoa in the opening Men’s game. Gatorade will further add to the world-renowned brands supporting what will be the biggest and best Rugby League World […]