Lancashire Cricket has signed the Indian international batsman Shreyas Iyer for this summer’s 2021 Royal London Cup competition in a move that will also boost the Red Rose county’s objectives to grow its brand in the country. Iyer will arrive at Emirates Old Trafford on Thursday 15 July ahead of the start of the 50 […]
Sony Pictures to broadcast Ultimate KhoKho
Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV & Digital broadcast deal with India’s first professional KhoKho league -Ultimate KhoKho and strengthened their commitment towards bringing fast-paced “edge of the seat action” to their audience in the Indian subcontinent. Scheduled to kick-start in 2021 with a goal to captivate audiences and sports […]
Camelot to support Team GB and ParalympicsGB as official partner
With under six months until the Tokyo 2020 Olympic and Paralympic Games, National Lottery operator, Camelot, has thrown its support behind Team GB and ParalympicsGB in the build-up to two of the world’s most globally recognised sporting events. The National Lottery has always been a fantastic supporter of Olympic and Paralympic sport and now its […]
Formula 1 extends long standing global partnership with DHL
With the FIA Formula 1 World ChampionshipTM about to begin, DHL and Formula 1 have announced the extension of their long standing global partnership, which spans across a number of decades. DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible for shipping world-class motorsport around […]
Paris Saint-Germain footballer Arianna Criscione on women’s football sponsorship and equal pay
Arianna Criscione began her career in the United States, playing university football for the UCLA Bruins and the Boston College Eagles, before moving to Europe to begin her professional career. She joined Torres Calcio in Italy and really made her mark there, winning three Italian titles, an Italian cup and three Supercups, as well as […]
The FA and Dettol team up for good hygiene
Dettol is teaming up with The Football Association to help protect participants and supporters of England’s favourite sport as part of its mission for good hygiene. Dettol will be the Official Hygiene Partner of the England Men’s and Women’s Senior Teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. The […]
MotoGP extends Milestone partnership until 2026
MotoGP and Milestone will remain partners until at least 2026, with the world-leading Italian company set to continue as the official MotoGP Video Game developer and publisher for at least another five years. This new agreement, running from 2022 to 2026, marks the beginning of a new decade of collaboration and covers all console and […]
Former England cricketer Jeremy Snape on his role as a sports psychologist and how to tackle racism
Jeremy Snape is a former England cricketer with an MSc in sport psychology. He has worked with some of the biggest names in world sport as well as being a sought after keynote speaker and corporate coach. The Playknox spoke with him about the importance of mental health, how to tackle racism among other things. […]
Arjuna Awardee Paralympian Varun Singh Bhati: “It is heartwrenching that brands don’t want to sponsor para-athletes”
Arjuna Awardee para high-jumper Varun Singh Bhati was afflicted by poliomyelitis at young age but that didn’t deter him from achieving greater heights in life. Bhati won the bronze medal in the 2016 Summer Paralympic Games at Rio de Janeiro, Brazil when he jumped 1.86 m, his personal best. He won the bronze in the […]
ICC ropes in BYJU’s as global partner till 2023
The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their global partner from 2021 to 2023. The three-year agreement will see BYJU’S partner all ICC events over the period, including the forthcoming ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand. As a global […]