Coinbase Global and the National Basketball Association (NBA) have announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball. The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique […]
Lakers sign Socios as sponsors to create opportunities for fan engagement
The Los Angeles Lakers has signed Socios.com, the leading global blockchain provider for the sports and entertainment industry as a sponsor. The Lakers fan-centered sponsorship with Socios.com will create opportunities for fans to engage in more opportunities through social-focused interactions. Starting with the 2021-22 season, Socios.com will be the presenting sponsor of the […]
JSW Sports partners Saudi Arabian Cricket Federation to develop cricket in Saudi
The Saudi Arabian Cricket Federation (SACF) have entered into an MOU with JSW Sports. The partnership will see JSW Group’s sports vertical come on board as a consultant, with the aim to grow and develop cricket in Saudi Arabia in line with Saudi Vision 2030. Through the relationship, JSW Sports will work closely […]
McLaren Racing signs Medallia as official feedback partner
McLaren Racing has announced Medallia, the global leader in customer and employee experience, as the Official Feedback Partner for the McLaren Formula 1 team for the 2021 US Grand Prix this weekend. As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee insights for the team. Launching this week at the […]
Andrea Marini to succeed Giampiero Rinaudo as Deltatre CEO
Deltatre, the award-winning international technology company, has announced that CEO Giampiero Rinaudo will soon retire after more than 35 years with the business. Existing Deputy CEO and Chief Commercial Officer, Andrea Marini, will succeed him at the end of October. Rinaudo, one of three company founders in 1986, will step down to assume a […]
PEAK6 Investments acquires minority share in Wolverhampton Wanderers
US finance and technology firm PEAK6 Investments has acquired a minority share in Fosun Sports, the holding entity that operates Wolves and its associated brands and businesses. The investment makes PEAK6 a new strategic partner to Wolves, who will help Fosun Sports accelerate the club’s growth in North America by providing capital, expertise, visibility, […]
NBA signs Google Pixel as official fan phone partner
Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first-ever presenting partner of the NBA Playoffs with integration […]
Real Madrid names Abbott as health nutrition sponsor until 2024
Real Madrid and Abbott have signed an agreement under which the US pharmaceutical company becomes the official health nutrition sponsor of the club and a Real Madrid Foundation global partner for the next three years. The collaboration encompasses education, sports and social welfare activities to help children at risk in 80 countries, as well […]
McLaren Racing agrees partnership with EasyPost
McLaren Racing has signed a new partnership with EasyPost, a technology leader that builds shipping solutions for ecommerce brands, fulfilment providers, and online marketplaces, that will see the company support the McLaren Formula 1 team from the US Grand Prix. EasyPost helps thousands of companies, ranging in size from multinational Fortune 100 companies to […]
FIFA to adopt new commercial positioning in gaming and eSports
FIFA will adopt a new commercial positioning in gaming and eSports to ensure that it is best placed to make decisions that benefit all football stakeholders. FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied […]