PUMA and COPA90 have announced the launch of a monthly editorial content series, and documentary that will follow the journey of Sara Björk Gunnarsdóttir, a professional football player for Olympique Lyonnais and Captain of Iceland’s national team, as she has a baby and endeavors to return to football. Produced by COPA90, the monthly content […]
NFT platform Rario strikes partnership with Abu Dhabi T10 cricket tournament
Cricket-based NFT platform Rario has signed a new partnership with the Abu Dhabi T10 cricket tournament. This is Rario’s third partnership agreement of its kind, having already associated with the Hero Caribbean Premier League and the Lanka Premier League as official partners. The Abu Dhabi T10 is scheduled to be held from 19th […]
Newcastle United acquired by PCP Capital Partners & RB Sports & Media
An investment group led by the Public Investment Fund (PIF), and also comprising PCP Capital Partners and RB Sports & Media (the “Investment Group”), has completed the acquisition of 100% of Newcastle United Limited and Newcastle United Football Club Limited (“Newcastle United” or the “Club”) from St. James Holdings Limited. All requisite approvals have […]
Rajasthan Royals joins iWorkinSport Education Virtual Expo as event partner
iWorkinSport has welcomed top Indian Premier League cricket team Rajasthan Royals as an event partner for the upcoming iWorkinSport Education Virtual Expo, set to take place on October 27th and on November 3rd, 2021. Rajasthan Royals has set in motion a leading sports and sports-allied professional education platform, the Royals School of Business (RSB) (https://www.rajasthanroyals.com/rsb) […]
Fulham FC signs Applied Nutrition as official nutrition supplier
Fulham FC has signed Applied Nutrition as its Official Sports Nutrition Supplier. The UK’s fastest growing sports nutrition brand will be used by the men’s first team, women’s team and academy sides to fuel pre-match preparations and assist with recovery. The products supplied to Fulham will include several of Applied’s ‘Informed Sport’ registered […]
ATP and Infosys launch match stats and analysis tool for fan engagement
The ATP and Infosys, the Digital Innovation Partner of the ATP Tour, have launched a suite of exciting match stats and analysis tools designed to bring fans, coaches and media closer to the action of men’s professional tennis. From today, fans will be able to level-up their experience of ATP Tour matches by layering […]
England Rugby extends kit partnership with Umbro until 2028
Umbro, the Official Technical Kit Partner of England Rugby to continue until 2028. For the first time in the professional era of the women’s game, a bespoke England Women’s Rugby kit has been developed, by Umbro. Continuing the commitment by Umbro to champion the Women’s game, the English brand worked in collaboration with the […]
Bundesliga signs NFT partnership with Sorare
Bundesliga International, the subsidiary of DFL Deutsche Fußball Liga has agreed a partnership in the growing sector of non-fungible tokens (NFTs) with the successful digital company Sorare. Effective immediately, the popular fantasy football game will be an official partner of the Bundesliga and Bundesliga 2 until at least the 2022-23 season. Sorare, founded […]
Etisalat acquires MENA broadcast rights for T20 World Cup
Twenty20 World Cup broadcast rights across the Middle East and North Africa (MENA) region have been acquired by telecommunications firm Etisalat. Abu Dhabi-based Etisalat acquired the rights to the tournament from the International Cricket Council’s (ICC) global broadcast partner, Disney-owned Star. Etisalat’s regional rights deal was announced alongside a distribution partnership with subscription […]
Formula E renews partnership with Bosch until season 10
Formula E and Bosch have agreed a new, multi-year partnership to continue showcasing the German manufacturer’s sustainable mobility solutions. Having worked closely with Formula E since first announcing their partnership in Season 4, Bosch has committed to sharing its expertise as an Official Partner of the ABB FIA Formula E World Championship through Season 10. […]