Rugby League World Cup 2021 (RLWC2021) has announced a commercial partnership with NuArca which will see the launch of a non-fungible token (NFT) fan experience and marketplace for the tournament – the first official NFT marketplace in the history of Rugby League. Rugby League World Cup 2021 will be the biggest and best Rugby […]
AFC signs Sport 24 as in-flight and in-ship partner
The Asian Football Confederation (AFC) has announced Sport 24 as their in-flight and in-ship partner through to 2024. The IMG-owned and-operated service will broadcast the AFC’s national team and club competitions (excluding domestic rights in China PR, Japan and Australia), including the AFC Asian Qualifiers – Road to QatarTM and the AFC Asian Cup […]
ECB replaces New Balance with Castore as kit supplier
The ECB and Castore have announced a new long-term partnership that will see the fast-growing premium lifestyle and sportswear brand become the Official Kit Supplier to England Cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from […]
SoFi Stadium signs Square as merchant services provider
In a first-of-its-kind, 10-year partnership, Square has been selected as the exclusive point-of-sale (POS), payments, software, and merchant services provider for the new SoFi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman and SoFi Stadium developer E. Stanley […]
Paris Saint-Germain names Crypto.com as official cryptocurrency platform partner
Paris Saint-Germain (PSG) has signed a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In addition, for the first time ever […]
LaLiga partners Sorare to launch NFTs
Sorare, the fantasy football platform, has announced a partnership with Spain’s LaLiga to launch non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga Clubs via a new category of licences. LaLiga fans, collectors and fantasy football players will for the first time be able to freely trade and play with […]
Rugby World Cup France 2023 signs Facebook as official social media services supplier
Facebook has become the Official Social Media Services Supplier of Rugby World Cup France 2023 hosted in France. As an Official Supplier, Facebook will support the tournament’s mission of making Rugby World Cup France 2023 a moment of sharing and celebration across all regions in France and around the world. This is the first time […]
Weber Barbecues becomes naming rights partner of Women’s Big Bash League
The Women’s Big Bash League has named Weber Barbecues, a brand synonymous with summer, family, food and fun, as the League’s new naming rights partner. From this season, the League will be known as the Weber WBBL, signalling the start of a new era of innovation for the world’s leading cricket competition for women. Weber […]
How The Professional Fighters League emerged in a sport dominated by the UFC
The UFC has been the undisputed champion of MMA since the sport began. And despite a now well-established second-tier of MMA promotions, it continues to dominate. So entrenched has its reign been, that to all but the sport’s fans, the acronyms are basically interchangeable. That was until the Professional Fighters League (PFL) emerged. […]
Discovery Sports to broadcast Australian Open until 2031
Discovery Sports has reached an agreement with Tennis Australia to broadcast the Australian Open live and exclusively on a pan-European basis through to 2031. The long-term agreement, commencing in 2022, includes all linear and digital rights and will extend Eurosport’s association with the first Grand Slam on the tennis calendar to more than 25 years […]