Diversified conglomerate Torrent Group with businesses in healthcare and energy sectors has acquired 67% majority stake in Indian Premier League (IPL) franchise Gujarat Titans. Torrent will acquire the stake in Gujarat Titans from Irelia Company after it receives the necessary approvals. Meanwhile, reports stated that the Board of Control for Cricket in India (BCCI) whose […]
Manchester United announces a 100,000-seater stadium
Manchester United has thrown its support behind the Government’s growth agenda by announcing its intention to pursue a new 100,000-seater stadium as the centrepiece of the regeneration of the Old Trafford area. The stadium, and wider regeneration project, have the potential to deliver an additional £7.3bn per year to the UK economy which brings large-scale […]
Liverpool FC gets back with Adidas
Liverpool FC and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club’s official kit partner. From August 1, 2025, LFC will wear the iconic three stripes for the third time in its illustrious history, with adidas supplying a range of match kit, training kit and culture […]
SportsIQ India Announces Masterclass Series on Commercialization in Sports
SportsIQ India, a leading platform for sports industry professionals, is thrilled to announce its exclusive Masterclass Series – Commercialization in Sports. This two-day event, scheduled for April 12-13, 2025, at the prestigious Cricket Club of India in Mumbai, aims to equip participants with practical skills and actionable insights to excel in the rapidly evolving sports industry. […]
Serena Williams acquires ownership stake in Toronto Tempo
Serena Williams, one of the world’s most celebrated athletes, will be a new owner of the Tempo. Williams joins the team’s ownership group alongside Larry Tanenbaum, Chairman of Kilmer Sports Ventures. “I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” said Serena Williams. “This moment is not […]
DCT Abu Dhabi Becomes Official Global Partner of Euroleague Basketball
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and EuroLeague Basketball have announced a new global partnership, naming ‘Experience Abu Dhabi’ the official tourism and travel destination of the Turkish Airlines EuroLeague and BKT EuroCup for the remainder of the 2024-25 season. The collaboration further solidifies the emirate as a hub […]
PSV inks strategic commercial partnership with Wasserman
PSV has entered into a strategic partnership with global sports, music and entertainment company Wasserman to strengthen the club’s commercial strategy. This collaboration is aimed at maximizing PSV’s commercial success through a comprehensive consulting process of commercial evaluation, partnership strategy development and go-to-market planning. Wasserman will begin by evaluating PSV’s current commercial performance, including a […]
SURJ Sports Investment acquires minority stake in DAZN
SURJ Sports Investment (SURJ), a leading sports investment company, has agreed to acquire a minority stake in DAZN, the global leader in sports entertainment. SURJ and DAZN are natural partners, committed to the unifying power of sports by making world-class sports rights available globally. Launched in 2023, SURJ Sports Investment is mandated to invest in […]
Ariel Investments Launches Project Level to Advance Women’s Sports
Ariel Investments has unveiled Project Level, a groundbreaking private investment vehicle designed to capitalize on the rapid growth of women’s sports while fostering sustainable and competitive businesses in the industry. With global revenues in women’s sports surpassing $1.28 billion in 2024—a 300% increase in three years—Project Level aims to accelerate this momentum through diversified investments […]
Lega Serie A signs digital payments partnership with Bancomat
Lega Serie A and BANCOMAT have announced an exclusive partnership for the 2024/2025 and 2025/2026 seasons. The agreement, with which BANCOMAT enters the field in the role of Official Partner and which includes the Serie A Enilive championship, the Coppa Italia Frecciarossa and the EA SPORTS FC Supercup, represents an important evolution for the company, […]