Prada and Sportswear brand Adidas have joined forces to start a new collaborative journey with the aim to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. This collaboration, based on an authentic fusion of fashion and sport, has generated an exclusive limited-edition collection of footwear for […]
WTA partners with luxury lifestyle brand MCM
The WTA (Women’s Tennis Association) has launched a partnership with MCM (Modern Creation München), a luxury lifestyle brand, to produce a series of custom content videos. The six-part video series follows WTA stars Victoria Azarenka, Belinda Bencic, Genie Bouchard, Katie Boulter, Wang Qiang and Donna Vekic as they reflect on their global style inspirations. The […]
Ronaldo named as brand ambassador by Shopee
Shopee has name Cristiano Ronaldo as its regional brand ambassador. As part of the agreement, Ronaldo will work with Shopee on a wide range of initiatives in order to engage and inspire people in Southeast Asia and Taiwan. Ronald will star in Shopee’s 9.9 TV commercial which is going to be premiered on 16 August […]
Gen.G matches with Bumble for an all-women eSports team
Bumble, the women-first social networking app has partnered with Gen.G, the global esports organization connecting the best gamers in the U.S and Asia to orm Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble). This partnership brings together two organizations to create and promote a healthy environment in which all esports athletes […]
FC Barcelona forges a strategic alliance with Sony Music
FC Barcelona have signed a collaboration agreement with Sony Music. Through their collaboration, both entities will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport. The collaboration agreement encompasses the world […]
Flipkart to combat Amazon with the launch of a free video streaming service
Indian e-commerce player Flipkart will soon launch a free video streaming service to draw new users from small towns and cities in India to combat Amazon’s Prime Video service. The video content offering will be focused on three primary aspects: it’s free, curated and personalized. It will be a huge boost for Flipkart as India’s […]
Flipkart goes offline with Furniture Experience Centre
Indian e-commerce brand Flipkart has ventured into the offline space with its decision to set up first Furniture Experience Centre in Bengaluru. Spread across nearly 1,800 square feet, Flipkart would offer a touch and feel experience to customers in the fast-evolving online furniture market. According to Flipkart, this is a step towards helping customers understand […]
Capital One signs a multi-year partnership with Taylor Swift
Capital One has signed a multi-year partnership with 10-time GRAMMY Award-winning global artist Taylor Swift. This new partnership will be brought to life over the coming years with a variety of special access opportunities exclusively for Capital One customers and more. The partnership launches with the release of a new television commercial highlighting the Capital […]
Facebook to migrate Instant Games to the main app
Facebook has started migrating Instant Games play sessions from Messenger to Facebook and the Facebook Gaming tab. The migration of gameplay sessions will happen over several stages. Instant Games will no longer be playable directly in the new version of Messenger on iOS. To ensure a smooth transition, players in Messenger will continue to access […]
AIG and All Blacks educate tourists about driving in Japan with a humorous ad
In view of the approaching Rugby World Cup which will draw tourists to Japan, AIG is teaching people ‘How to NOT drive in Japan’ via its new campaign. The ad featuring the New Zealand All Blacks and created by TBWA educates the viewers in a humorous way about driving etiquette in Japan and to follow […]