LaLiga North America has agreed a multi-year partnership with Verizon, exclusive to the United States. The partnership will aim to offer Verizon customers, through its loyalty program, Verizon Up, the chance to interact with the best soccer league in the world through experiential events, educational opportunities, youth and coaching programming, clinics and tournaments – all […]
Ian Watmore to succeed Colin Graves as Chair of ECB
Ian Watmore has been named as the England and Wales Cricket Board (ECB)’s next Chair to succeed Colin Graves when he leaves the post in November 2020. Mr Watmore’s appointment as Chair-Elect has been made at this time to enable him to shadow his predecessor and ensure a smooth transition into the role. Mr Watmore, […]
European Cricket Network signs Dream 11 as the ‘Official Fantasy Game’
European Cricket Network (ECN) has partnered with Indian fantasy game platform Dream 11. As part of the partnership, Dream 11 will become the ‘Official Fantasy Game’ for the European Cricket Series (ECS) and European Cricket League (ECL) tournaments. Apart from being the ‘Official Fantasy Game’, Dream11 will also be the ‘Title Sponsor’ for all the […]
Major League Soccer signs Second Spectrum as Advanced Tracking Data Provider
Major League Soccer has agreed a multi-year partnership with Second Spectrum to become the League’s first Official Advanced Tracking Data Provider. Beginning with the 2020 season, Second Spectrum will provide its proprietary, state-of-the art, optical tracking system for every MLS match. Over the offseason, Second Spectrum installed its state-of-the-art optical tracking system in every MLS […]
FC Bayern Munich agrees partnership with Google
FC Bayern Munich has partnered with Google with the aim of expanding territories in the future. As part of the partnership, Google are launching a voting campaign around the club’s 120th anniversary where FC Bayern fans will be able to vote for their most emotional moment in the club’s history using Google Voting. This will […]
Liverpool FC to reduce food waste with Iugis partnership
Liverpool FC has partnered with food waste solution company Iugis with the aim to further reduce its food waste and deliver on its sustainability goals. The club will use Iugis’ innovative food waste solution, recycling food waste by breaking it down into water. As part of its Reds Go Green initiative to become more environmentally […]
Birmingham 2022 appoints Gi Group as Official Recruiter for CWG
Birmingham 2022 has appointed Gi Group as Official Recruiter for the Commonwealth Games, to help find 1,000 people over the next two and a half years, to join the team planning and delivering the biggest sports and cultural event ever to be held in the West Midlands. The company, which already has a team based […]
Watford FC to fly with American Airlines
Watford Football Club has named American Airlines as its Official Airline Partner for the 2019/20 season. The partnership will aim for the Hornets to engage with a significant number of American Airlines customers worldwide, with the football club’s own content and highlights being placed on the flight entertainment systems and in the on-flight magazine. Furthermore, […]
Olympique de Marseille names Hotels.com as accommodation partner
Hotels.com and Olympique de Marseille signed an Official Partnership which will see Hotels.com become the “Official Accommodation Partner of Olympique de Marseille” for the next three years. As part of the agreement, Hotels.com will have their logo emblazoned on both the home, away and third kit shorts of all senior teams competing in Ligue 1 […]
NBA unveils Dribble-a-thon in India
The National Basketball Association (NBA) has launched the league’s first Dribble-a-thon in India, a basketball challenge event featuring participants ages six and above dribbling a basketball across a one kilometer course. The event will tip off Saturday, February 29 at Sports Complex, Sector 7, Chandigarh, and will travel to multiple cities across India over the […]