US car racing series Nascar has banned the Confederate flag from its racetracks and properties effectively immediately. The decision comes just two days after Bubba Wallace, the lone black driver in the elite Cup Series, called for a ban of the flag – which for many Americans is a symbol of racism, oppression, and slavery […]
Rugby League World Cup 2021 unveils new brand identity
With 500 days to go until the opening fixture of the Rugby League World Cup 2021 (RLWC2021) at St James’ Park in Newcastle, Rugby League has revealed a new brand identity, celebrating the Power of Together, with the goal of connecting the tournament with a universal audience. The refreshed RLWC2021 brand symbol – the Cup […]
Bundesliga announces two broadcast partnership in Asia
Bundesliga has roped in Next Media Solutions JSC as its new official partner in Vietnam following a five-year agreement which starts in August 2020. The partnership will deliver exclusive live coverage of more than 300 matches per season from the Bundesliga. The agreement also includes a commitment to Vietnamese football development – including knowledge transfer […]
PGA Tour & Twitter collaborate for fan engagement initiative
To mark the PGA TOUR’s return to competition at the Charles Schwab Challenge, June 11-14 at Colonial Country Club in Ft. Worth, Texas, the TOUR and Twitter announced a global live content execution that will be a first-of-its kind for the social media platform. “Twitter Multicast” will take place on Thursday, June 11, from approximately […]
LaLiga unveils urban artwork globally to celebrate the league’s return
LaLiga has launched ‘United Streets of LaLiga’, a worldwide urban artwork campaign to commission unique football-inspired murals in cities across the globe – including renowned London street art hotspot, Stockwell Hall of Fame to celebrate LaLiga’s return. Urban artists from five continents and 12 separate locations were given license to bring to life the passion […]
Borussia Dortmund inks agreement with GOALSTUDIO
Bundesliga team Borussia Dortmund has inked a deal with GOALSTUDIO to cultivate Dortmund’s lifestyle products through online and offline shops and retailers in South Korea, Japan, China, Singapore and other parts of South-East Asia. BVB has a formidable presence in Asia and aim to leverage the expertise of GOALSTUDIO, a football-inspired lifestyle brand, as reported […]
Everton names ecommerce brand Cazoo as main partner
Everton FC and Cazoo, UK’s ecommerce business, have agreed a multi-year partnership that will see the innovative online car retailer become the Premier League club’s new main partner. The Cazoo brand will feature on the front of Everton’s first team playing and training kits for the men’s team from the 2020/21 season. The partnership between […]
Sevilla FC inks long-term deal with Valvoline
European football club Sevilla FC has signed a long-term partnership with Valvoline, supplier of premium branded lubricants and automotive services. The partnership includes Valvoline appearing on the sleeve of the Men’s First Team. The logo will be unveiled Thursday, June 11, when Sevilla FC plays Real Betis in the Gran Derbi in the first match […]
Esports brand BLAST partners KitKat for DoTa 2 tournament
Esports company BLAST has signed a partnership agreement with KitKat that will see the Nestlé chocolate brand sponsor BLAST Bounty Hunt – the company’s online DoTa 2 tournament. The agreement will give the global chocolate manufacturer a number of branding and content activation opportunities during BLAST’s online Dota 2 tournament which takes place from tomorrow […]
Olympian Manika Batra: “More brands should sponsor TT players as the sport is fast & exciting”
Manika Batra is the most exciting young talent in not just the Indian Table Tennis fraternity but globally as well. Batra led the Indian women’s team to a gold medal win in the final against four-time gold medalists and defending champions Singapore at the 2018 Commonwealth Games in Gold Coast, Australia. In an exclusive interview, […]