England Rugby has announced it has extended its partnership with adidas as Official Footwear Supplier for four more years. Commencing from 1 September 2020, the extension will run until the end of the 2023/24 season having originally teamed up with England Rugby in 2016. As an Official Supplier to England Rugby, adidas will continue to […]
LA Clippers signs CAA as official partners in a bid to rename the current arena
The LA Clippers have signed an official partnership with CAA Sports, a division of Creative Artists Agency (CAA), to name the team’s new Inglewood arena. The Clippers are looking at CAA to change the arena title which at present is known as the Inglewood Basketball and Entertainment Center. The arena is privately funded, and will […]
NASCAR launches dedicated channel On Motorsport.tv
National Association for Stock Car Auto Racing, LLC (“NASCAR”) has launched a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content. The NASCAR channel will bring fans rich content from behind the scenes, one of the world’s most exciting and fan-friendly racing series. The NASCAR channel will be available […]
Shuttlerock and TikTok join forces in a creative partnership
Shuttlerock has been recognized as an official TikTok Creative Partner, among the first in a new partnership program developed by the short-form video platform. The new partnership will enable brands of all sizes to produce high-quality video ads that appeal to TikTok’s unique and highly engaged audience. Shuttlerock not only transforms existing assets – such […]
Dark Horses’ Dan Cunningham on tackling Covid-19 challenges, Football Beyond Walls campaign and launching Home Run
Sports Creative Agency Dark Horses with clients like Peloton, Nissan, Panini, LTA among others, recently worked with the charity Football Beyond Borders to drive conversation around mental health. The Playknox spoke with Dan Cunningham, Head of New Business for Dark Horses to know more about the campaign, tackling Covid-19 challenges, launching their own product among […]
Riot Games signs Cisco as official enterprise networking partner to enhance fan engagement
Riot Games and Cisco signed a multi-year partnership that establishes the global technology leader as the Official Enterprise Networking Partner of League of Legends Esports. The partnership will provide reliable infrastructure and networking capabilities across five continents and three global events that will improve the competitive experience for pro players as well as enhance the […]
FIBA partners East Asia Super League to elevate club basketball in region
FIBA has signed a ten-year agreement granting the East Asia Super League (EASL) FIBA Asia’s recognition and support to run an annual league for the top professional clubs in East Asia and the Philippines. EASL will launch its new premium competition in October 2021, a month after the FIBA Asia Champions Cup, the continent’s premier […]
NHL names Fastenal as official maintenance, repair and operations partner
Fastenal Company and the National Hockey League have signed a multiyear global partnership, naming Fastenal the official Maintenance, Repair and Operations (MRO) partner of the NHL through the 2023-24 season. The partnership is focused on creating an efficient and reliable MRO supply chain for ice rinks across North America. MRO encompasses the wide-ranging products and […]
McLaren Racing and Salus Optima announce global technical collaboration
McLaren Racing and Salus Optima announce global technical collaboration
All Formula 1 teams sign the Concorde Agreement
All the 10 Formula 1 teams have signed the Concorde Agreement with Formula One ahead of the 2021 season. The Agreement is vitally important in securing a strong basis for the future success of the sport. The new sporting, technical and financial regulations will be crucial in creating a more even platform for all teams, […]