Leeds United signs Unibet as official training wear partner

Leeds United has signed a new partnership with UNIBET which will see the brand become the Club’s new Official Training Wear partner from the beginning of the 23/24 Season.


UNIBET is part of the Kindred Group which also owns 32Red, a brand familiar to Leeds supporters from their previous long term partnership last time the Club competed in the EFL Championship.


Founded in 1997 to provide customers with a better and safer way to place a bet in the modern digital world, Kindred Group (then Unibet Group) built a reputation as a disrupter and innovator, quickly gaining a loyal customer base around the world. The UNIBET brand provides a platform for sports betting, online casino, bingo and online poker.


UNIBET branding will feature on the Men’s First Team and Women’s Team Training Wear along with the Men’s First Team coaching staff.


Kindred Group are industry leaders in the field of responsible gambling, and we have built an extensive suite of tools and proprietary technology to help our customers avoid gambling harm. In 2020, Kindred Group became the first global online gambling company to announce its ambition to reach zero revenue from harmful gambling through its ‘Journey Towards Zero’.


Sam Mead, UK Head of Marketing at Kindred Group commented: “We are delighted to be linking up with Leeds United once again through this new partnership. Our industry-leading model of sponsorship provides benefits to both clubs and their communities – something we will drive forward throughout the season.”


Paul Bell, Executive Director at Leeds United added: “We are pleased to welcome UNIBET as our new Official Training Wear Partner. We have previously enjoyed a long-standing relationship with the Kindred Group through their 32Red brand who were on the Front of Shirt when we were promoted as Championship Champions at the end of the 2019-20 Season. ”

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