Global sports, music, and entertainment agency Wasserman has acquired BSE Media Group and hired BSE founder Oscar Morilla as Senior Vice President, Talent Marketing and Partnerships, EMEA, announced by Chief Operating Officer and Executive Vice President, Talent Jason Ranne. BSE will rebrand as Wasserman effective immediately.
Morilla and his staff will join Wasserman’s sports talent division, where they will continue to represent their existing clients while also expand their talent sales, marketing, social media, and branding service offerings to all Wasserman agents and clients in EMEA. Morilla and his staff will continue to work in Madrid.
“Oscar built BSE into a powerhouse marketing and branding agency for many top sports figures in Spain, and his experience will strengthen our ability to service our clients in Europe across football, basketball, golf, hockey, action sports, Olympic, and Paralympic sports,” said Ranne.
“From the beginning of conversations with Wasserman, we felt very aligned on our approach to talent management,” said Morilla. “For the BSE team, this acquisition is the result of a job well done over the years with talent, brands, and media. Commitment and service have been our hallmarks since the beginning of the company, and that will endure and expand by joining Wasserman. On a personal level, it is an important step to have closed the sale of BSE to a world-leading group such as Wasserman, and to be able to contribute my knowledge, enthusiasm, and work in the coming years, leading our talent marketing efforts in Spain and the EMEA markets.”
This acquisition continues Wasserman’s efforts to expand their sport and service offerings in 2022, following the acquisition of leading baseball agency Jet Sports Management in July, the acquisition of Esportif and launch of ‘Wasserman Rugby’ in June, as well as the acquisition of Mullhaupt Management the same month that added a number of top women’s and men’s golfers to Wasserman’s golf division.
Earlier this year, Wasserman Music acquired Paradigm’s U.K. live music representation business, expanding its global client roster and European footprint, and in January, leading sports media, broadcast, and consulting agency The Montag Group was acquired, immediately making Wasserman a major player in the sports media realm and bolstering the post-career services offering to all clients.