West Bromwich Albion have partnered with live video and OTT specialists StreamAMG ahead of the club’s return to the Premier League. From the start of the 2020/21 season, the Black Country club will use StreamAMG’s technology to power WBA TV, which offers on demand content and audio commentary to supporters. Having secured promotion to the […]
Odisha FC Owner Rohan Sharma: “I want the club to have the dominance of Ajax and brand of PSG”
Rohan Sharma, owner of Odisha FC is the only Non-Residential Indian (NRI) team owner in the Indian Super League. Odisha proved lucky for the club which relocated from Delhi to Bhubaneswar, within a month and went on to display some great football narrowly missing the play offs. The Playknox spoke with Rohan about the club […]
World Athletics unveils an artificial atmosphere creation technology to enhance engagement
World Athletics has unveiled an atmosphere creation system at the Monaco Diamond League which will be used to enhance the experience for the athletes, the spectators and the broadcast audience in the absence of a full crowd. The technology, which has been developed specifically for the sport of athletics this year, will compensate for any […]
Rajasthan Royals partners sanitary napkin brand Niine to eliminate taboos about menstruation
Indian Premier League (IPL) franchise Rajasthan Royals has partnered with home grown brand Niine to amplify its campaign and drive awareness around the adoption of safe menstrual hygiene practices. As part of the partnership, Rajasthan Royals will display the Niine logo on the back of the team’s jersey for the upcoming edition of the IPL […]
Hyderabad FC named as the official ‘Club Partner’ of Dortmund in India
Bundesliga giants Borussia Dortmund have signed a two-year partnership deal with the Indian Super League club Hyderabad FC with an option to extend. The partnership will be officially unveiled during Dortmund’s Virtual Asia Tour on August 20, 2020. The two-year deal also has an option to extend for additional years with an extended scope until […]
OGC Nice to sanitize with INEOS amidst Covid-19
INEOS has become the Official Hygiene Partner to OGC Nice to help Le Gym to protect its team during training and competition so that they can perform at the highest level as they begin the new season. INEOS has long been producing the purest and most effective sanitising agent: pharmaceutical grade alcohol. As the world […]
Leicester Tigers signs Yodel as official delivery partner
Leicester Tigers and UK independent parcel carrier Yodel have signed a new partnership which will see Yodel become the official delivery partner of the Leicester Tigers online store. The parcel carrier will start to deliver club merchandise to fans from August 17, as Tigers reports it has received its most ever kit pre-orders. As part […]
Indian Olympic Association signs INOX as official sponsor for Tokyo Olympics
The Indian Olympic Association (IOA) has signed cinema multiplex giant INOX as Team India’s official sponsors at the Tokyo Olympics 2021. Apart from sponsoring the Indian contingent at the Tokyo Olympics next year, the INOX Group will further launch a campaign to promote the spirit of ‘Ek India Team India’ (One India, Team India) through […]
John Legend joins Headspace as chief music officer
Headspace, a global leader in meditation and mindfulness has appointed award-winning singer and songwriter John Legend as its first-ever Chief Music Officer (CMO). Legend will work closely with Headspace Studios, Headspace’s new multi-platform studio creating and distributing mindful living content, to harness the power of music to enhance members’ mindfulness journeys. The collaboration kicks-off today […]
Extreme E signs Lewis Hamilton-backed Neat Burger as Official Plant-based partner
Extreme E, the new electric off-road motor racing championship has named Neat Burger as the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and […]