Real Madrid and PlayStation have signed a strategic partnership for the Spanish market in a link-up through which the two parties aim to raise the standard and take the world of entertainment and sport to the next level. The agreement includes Real Madrid’s men’s and women’s football first teams and the basketball team, as well […]
Leeds United agrees partnership with Electronic Arts
Leeds United teams up with creator of the EA SPORTS™ FIFA game series, Electronic Arts Inc. in a new partnership After sixteen years out of the top-flight, Leeds United return to the Premier League with a new official club partner in EA SPORTS. The exciting new partnership will see the club and EA SPORTS working […]
Formula 1 agrees TV rights extension with Movistar+ in Spain until 2023
Formula 1 and Movistar+ have extended their TV rights agreement to exclusively show the full FIA Formula 1 World Championship™ until the end of 2023, in Spain and Andorra. The extended three-year agreement will see Movistar F1 continue to show unparalleled coverage of the FIA Formula One World Championship for the next three years and […]
German Football Association partners Exasol for analytics projects
Exasol, the high performance analytics database, is proud to announce that it has become an official partner of the German Football Association, Deutscher Fußball-Bund. Exasol will not only support the national teams for men and women, but it is also committed to the men’s under 21 squad and the DFB Academy. The partnership also offers […]
IBM brings its cloud computing & AI technology to esports with Overwatch League deal
IBM and the Overwatch League, global esports league with 20 city-based teams,have signed a multi-year deal to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. A sponsorship component kicks off at this year’s 2020 Overwatch League Grand Finals, which started Oct. 8 and run through Oct. 10. With the agreement – IBM’s […]
Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”
Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]
Scottish Championship names AXA Asia as presenting partner
AXA Asia has been named as the Presenting Partner of the Scottish Championship which takes place at Fairmont St Andrews next week (October 15-18). The Scottish Championship presented by AXA concludes the European Tour’s second ‘UK Swing’ of 2020, following the Dubai Duty Free Irish Open at Galgorm Castle Golf Club, in Northern Ireland, last […]
BT Sport collaborates with Condense Reality to stream hologram-style 3D videos
Condense Reality, a virtual reality startup developing technology to transform how viewers watch live entertainment and sports, has raised a seed round of more than €875K, including around €240K from SFC Capital, the most active seed-stage investor in the UK. The investment will see Condense Reality increase its R&D capabilities and commercialise its technology over […]
Sheffield United signs First Touch Games as global partner
Sheffield United have announced First Touch Games (FTG) as a global partner on an initial three year deal. FTG are an award-winning independent studio established in 2011, developing mobile sports games across digital download platforms. With over 850 million downloads of their games to date, and multiple number one spots throughout various app store charts, […]
Tottenham Hotspur signs Hyperice as official recovery technology supplier
Tottenham Hotspur have signed a new partnership with Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology. Hyperice will become the Official Recovery Technology Supplier for both Tottenham Hotspur and Tottenham Hotspur Women. To kick-off the partnership, all first team players and coaching staff for both men’s and […]