Liverpool FC and Expedia have signed a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men’s and women’s team kit. The Expedia sleeve patch will debut on the Reds’ strip during the Premier League clash with Everton at Goodison Park. As […]
LaLiga launches Players App in collaboration with El Club del Deportista
LaLiga and El Club del Deportista unveiled the Players App, an exclusive, cutting-edge application that is sure to be a competitive differentiator for the players of LaLiga Santander and LaLiga SmartBank clubs. The Players App, available from today on Google Play and Apple Store, is an evolution of the old CD Live app. Brand new […]
The British & Irish Lions strike e-commerce partnership with Fanatics
The British & Irish Lions have signed a new e-commerce and manufacturing agreement with Fanatics, the global leader in licensed sports merchandising, that will see fans given access to the widest range of merchandise ever created for a Lions Tour. The new partnership sees a coming together of the world’s greatest touring side and one […]
ELEVEN SPORTS to work with MyCujoo for Thai League’s coverage
In association with Zense Entertainment and the FA Thailand, ELEVEN SPORTS will work with MyCujoo to deliver coverage of the Thai League to fans in Thailand for the remainder of 2020. The streaming service will be in operation in the coming weeks and will offer supporters access to every game from the Thai League 1 […]
World Table Tennis to launch Youth Series in 2021
World Table Tennis (WTT) has announced the launch of the new WTT Youth Series which will hand the next generation of table tennis talents a stage to develop and bring you closer to the future of table tennis! The new structure will be broken down into two tiers: WTT Youth Contenders and WTT Youth Star […]
MANSCAPED and 49ers expand brand integration with interactive mobile app game
MANSCAPED, below-the-waist grooming and hygiene brand and the San Francisco 49ers together have released the first interactive game within the team’s mobile app, reaching 125,000 monthly active users. The 49ers App is known for delivering access to exclusive content, breaking news and captivating fan experiences. Needless to say, this new touchscreen game presented by MANSCAPED […]
ITTF signs Dishang Group as title sponsor of the world cups
The International Table Tennis Federation (ITTF) confirms that Dishang Group is the Title Sponsor of the upcoming 2020 ITTF Women’s and Men’s World Cups. One of China’s largest manufacturers and exporters of apparel, Dishang Group is headquartered in Weihai (Shandong province), the host city for both events, which will be staged on the following dates: […]
Rajasthan Royals to leverage RightEye’s Dynamic Vision testing technology for players
Rajasthan Royals (RR), an Indian Premier League foundational cricket team, has adopted RightEye’s Dynamic Vision testing technology and Dynamic Vision Trainer to improve its players’ sports vision and gain a competitive edge that will differentiate the team from the rest of the pack. “With RightEye’s innovative technology we can go even further to gain a […]
Manchester United to unveil five entertainment centres across China
Manchester United in partnership with Harves Entertainment, has unveiled the name of its new entertainment centres, with the first Theatre of Dreams nearing completion in Beijing. The attraction, located near Tiananmen Square, will be called Theatre of Dreams. It will be the first of five Theatre of Dreams to be built across China, including Shanghai, […]
Amazon Pay and Uber join forces to allow users in India to pay for their rides
Amazon Pay and Uber have joined forces to allow users in India to pay for their rides on the ride-hailing platform using Amazon Pay. India is the first market where the two American companies have formed such an alliance. The partnership will see Amazon Pay being integrated as a payment option on the Uber app, […]