Vivo has announced a four-year deal with UEFA under which the Chinese smartphone manufacturer will become an official partner for UEFA EURO 2020 and UEFA EURO 2024 Vivo has been announced as an official partner for the next two editions of UEFA EURO, the Chinese company becoming the official smartphone provider for UEFA EURO 2020 […]
Mumbai City FC signs a strategic partnership with PUMA
Global sports brand PUMA has announced a strategic long-term partnership with Mumbai City FC. Under the terms of the deal, PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season. This announcement demonstrates PUMA’s commitment to continue investing in Indian football and pioneering new ways to develop the sport through […]
Star Sports India to broadcast MLB World Series
Major League Baseball (MLB) and Star Sports India have announced a new multi-year broadcast agreement to air every game of the 2020 and 2021 World Series live across India. In addition to now holding the exclusive pay TV rights to the Fall Classic, Star Sports, the leading sports broadcaster in India, will also broadcast new […]
MLS unveils plans to combat racism & advocate social justice
Major League Soccer unveiled a series of initiatives to combat racism, advocate for social justice and increase representation in the sport. The new programs, which include the formation of a Diversity Committee consisting of members of the MLS Board of Governors, MLS Commissioner Don Garber, representatives of the Black Players For Change (BPC), and other […]
AC Milan renews partnership with StarCasino.sport
AC Milan have signed an extension of their partnership with StarCasinò.sport The innovative sports entertainment platform, part of the Betsson Group, will continue to be an AC Milan Official Partner for the next three years, until the end of the 2023 season. “A new way to experience football” is the foundation of the partnership, which […]
The Football Association unveils new women’s and girls’ football strategy
The FA’s new four-year strategy, titled Inspiring Positive Change, pledges to create a sustainable future for women’s and girls’ football in England. The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024: EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs DEVELOPMENT PARTICIPATION […]
International Swimming League launches OTT platform titled ‘ISL-AND’
International Swimming League (ISL)’s Season 2020 has unveiled an innovative content platform providing unprecedented access to the athletes and teams. From multi-view cameras capturing the action in the pool, to 360° cameras embedded in the league’s 10 international teams, together with video content and archive material, fans will experience a swimming competition like never before. […]
Mastercard renews UEFA Champions League partnership
Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
MLB signs Hyperice as its official recovery technology partner
Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]