The Playknox caught up with Vanessa Åsell-Tsuruga. She has previously worked for ASICS in Activation and Sports Marketing roles in Japan and Europe. Vanessa holds a Master’s Degree in Olympic Studies from the International Olympic Academy and a BA Journalism from City University, London. What does sport mean to you? Everything!… I was […]
Viacom wins the Women’s IPL media rights for Rs. 951 crores
Viacom has won the Women’s IPL media rights. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate. The media rights auction received bids from 10 media companies, […]
2023 to see an evolution of web3 ticketing & fan engagement, says IMG report
IMG and its digital agency Seven League launched their Digital Trends Report 2023, exploring the technologies and developments that will shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
Puma and COPA90 to document Sara Björk Gunnarsdóttir journey in a content series
PUMA and COPA90 have announced the launch of a monthly editorial content series, and documentary that will follow the journey of Sara Björk Gunnarsdóttir, a professional football player for Olympique Lyonnais and Captain of Iceland’s national team, as she has a baby and endeavors to return to football. Produced by COPA90, the monthly content […]