Stanford University’s Sports Equity Lab (SEL) has partnered with ethical AI platform Amoofy to unlock untold stories within sport and use them to drive systemic change. This groundbreaking collaboration aims to amplify underrepresented voices—athletes, coaches, and communities—by combining research, technology, and storytelling. While sport has helped build bridges and uplift communities, it also mirrors […]
Global revenues in women’s elite sports to reach US$2.35 billion
Deloitte predicts that global revenues in women’s elite sports will reach at least US$2.35 billion (£1.88 billion) in 2025. This follows revenues in 2024 surpassing original predictions of US$1.28 billion, to hit US$1.88 billion. Overall, revenues in women’s elite sports are predicted to have risen by 240 per cent in four years, with Deloitte valuing […]
From Formula 1 to India: How BestSeat360 is Revolutionizing Sports Viewing
In an era where sports consumption is rapidly evolving, BestSeat360 is at the forefront of redefining fan engagement. Led by CEO Liam Corkery, the company is pioneering interactive sports experiences, allowing fans to personalize their viewing with multiple camera angles, telemetry data, and immersive content. From working with Formula One and horse racing leagues worldwide […]
Vanessa Åsell-Tsuruga: “I want to contribute to women’s representation in sport as speakers and storytellers”
The Playknox caught up with Vanessa Åsell-Tsuruga. She has previously worked for ASICS in Activation and Sports Marketing roles in Japan and Europe. Vanessa holds a Master’s Degree in Olympic Studies from the International Olympic Academy and a BA Journalism from City University, London. What does sport mean to you? Everything!… I was […]
Viacom wins the Women’s IPL media rights for Rs. 951 crores
Viacom has won the Women’s IPL media rights. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate. The media rights auction received bids from 10 media companies, […]
2023 to see an evolution of web3 ticketing & fan engagement, says IMG report
IMG and its digital agency Seven League launched their Digital Trends Report 2023, exploring the technologies and developments that will shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
Puma and COPA90 to document Sara Björk Gunnarsdóttir journey in a content series
PUMA and COPA90 have announced the launch of a monthly editorial content series, and documentary that will follow the journey of Sara Björk Gunnarsdóttir, a professional football player for Olympique Lyonnais and Captain of Iceland’s national team, as she has a baby and endeavors to return to football. Produced by COPA90, the monthly content […]