Coco Gauff, recently recognized by Forbes as the highest-paid female athlete in the world, is embarking on a new phase in her career by shifting talent agencies and launching Coco Gauff Enterprises in partnership with WME. In a social media post on Wednesday, the 21-year-old tennis star announced her decision to transition from Team8, the […]
WTA inks multi-year partnership with the Public Investment Fund
The Public Investment Fund (PIF) and the WTA has unveiled a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. The partnership will also enhance and develop initiatives that support players at all levels. As a Global […]
Barclays creates on-site fan engagement destinations for Wimbledon
Kicking off their new multi-year deal in 2023, Barclays has created three unforgettable on-site destinations for Wimbledon fans, with perks and exclusive experiences. Fans can test their tennis skills against Barclays Tennis Ambassador and World No.10, Frances Tiafoe, through the ‘Take on Tiafoe’ simulator experience. With the biggest donation ever made by an official partner […]
ATP Media partners WSC Sports to enhance digital ecosystem
ATP Media, the global broadcast production and distribution arm of the ATP Tour, has partnered with WSC Sports, the global leader in AI-powered video content, to support its scalable content creation and digital strategy. The collaboration will enhance ATP Media’s digital ecosystem and enable it to offer a range of new content solutions to […]
Abu Dhabi to host the WTA 500 event
The Women’s Tennis Association (WTA) and IMG has announced Abu Dhabi will be the newest destination for the world’s professional women’s tennis tour. The ‘Mubadala Abu Dhabi Open’ will be held in the capital of the United Arab Emirates, from 5–12 February 2023. It is the first ongoing WTA sanctioned tour event to locate in […]
Australian Open enters metaverse with Roblox partnership
The Australian Open has entered a new digital arena for AO 2023 with the launch of a unique game on the hugely popular online gaming platform Roblox. Called AO Adventure, the immersive digital game enables users to explore the world of the Australian Open, completing activities and earning prizes. AO Adventure is hosted on Roblox, a global […]
Barclays replaces HSBC as the official banking partner of Wimbledon
Barclays and The All England Lawn Tennis Club have announced a new multi-year deal for the bank to become the Official Banking Partner of The Championships, Wimbledon from 2023. Alongside its partnership with the world-renowned tennis event, Barclays will donate an annual contribution to the Wimbledon Foundation, the official charity of the Club and […]
Tennis Australia renews broadcast deal with 9Network for $425 million
Tennis Australia has announced a momentous five-year extension of its broadcast partnership with the 9Network, ensuring Nine is the home of tennis until 2029. The new five-year deal (from 2025 to 2029) includes a $425 million cash component plus considerable additional value in contra, retained rights and promotion, making it the biggest in the […]
Tory Burch to be the official outfitter of the Billie Jean King Cup
Tory Burch has been announced the official outfitter of the Billie Jean King Cup by BNP Paribas, the women’s World Cup of Tennis and the largest annual international team event in women’s sports. Burch will design a winner’s jacket for the world champions and their teams, and there will be opportunities to design pieces […]
Naomis Osaka to launch her own sports agency Evolve
Tennis champion Naomi Osaka is launching her own sports agency called Evolve after her contract with IMG expired last year. Osaka is one of the highest-paid woman athlete in sports. In 2021, she pulled in nearly $60 million in prize money and endorsements from Louis Vuitton, Nike, Mastercard, Tag Heuer, and Beats by Dre. […]