Kerala Blasters FC has partnered with BYJU’S, the world’s largest EdTech company, as their Title Sponsor for the seventh edition of the Indian Super League. As part of the partnership, BYJU’S will now be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches starting […]
Borussia Dortmund signs global partnership with Bybit
Bybit has launched a global multi-year partnership with German professional sports club Borussia Dortmund (BVB). This new partnership is an equally clear signal for football to embrace innovative technologies, and for innovative technologies to connect with the sport. Bybit’s co-founder and CEO Ben Zhou stated: “We are thrilled to be a Champion Partner of Borussia […]
Brentford FC signs Hollywoodbets as the official betting partner
Brentford Football Club has signed a two-year deal with Hollywoodbets, that will see the community-focused company become its Official Betting Partner. Beginning with the visit of Middlesbrough on Saturday 7 November, Hollywoodbets’ logo will appear on the back of all Official Umbro home, away and third shirts worn by The Bees’ First Team and B […]
FC Barcelona and Rakuten renew partnership until 2022
FC Barcelona and Rakuten, Inc., a global leader in internet services headquartered in Japan, decided on October 9, 2020, to exercise the option included in the original agreement launched in 2017 to extend their partnership for an additional season, once the initial term of the contract expires on June 30, 2021. This means that Barça […]
MLS and JLab Audio sign a multi-year partnership extension
Major League Soccer and JLab Audio, a leading audio company have signed a multi-year partnership extension which designates JLab as the official audio and microphone partner of the League. As part of the expanded partnership, JLab will also become the official audio and microphone partner of eMLS, MLS’ competitive EA SPORTS FIFA League. With a […]
The British & Irish Lions and SA Rugby sign Castle Lager as official title partner
The British & Irish Lions and SA Rugby have announced Castle Lager will be the official title partner of the 2021 Tour of South Africa. The Castle Lager Lions Series kicks off on Saturday 3 July 2021 and sees the Lions visit some of the most impressive stadiums in world sport culminating in three Test […]
Ajax extends collaboration with Mercedes-Benz and Stern
Ajax has extended its partnerships with Mercedes-Benz (as Official Car Sponsor) and Stern (as Official Car Supplier) until 2023, with the option for an extension until 2025. Over the next few seasons, the players, technical staff and management at Ajax will also be driven in Mercedes-Benz. As a Mercedes-Benz dealer, Stern will continue to supply […]
Formula E formalises alliance with Extreme E by becoming a minority shareholder
Formula E has become a minority shareholder in Extreme E – the radical new off-road motorsport which will see electric SUVs competing in remote ecosystems around the world. United in their founding purpose to counteract climate change by accelerating the adoption of electric vehicles, Formula E and Extreme E have a natural strategic alliance which […]
Davanti Tyres partner Wigan Warriors to increase presence in the UK
Wigan Warriors have signed a major partnership with international tyre manufacturer Davanti. As part of the multi-year partnership, Wigan Warriors will support the brand’s objective to further increase its presence within the UK and internationally. Davanti Tyres will benefit from having its logo on the upper back of the men’s and women’s first team playing […]
Vivendi becomes official sponsor of Rugby World Cup France 2023
Vivendi has been appointed as the Official Sponsors of the 2023 Rugby World Cup to be held in France. Vivendi, which had already supported France’s bid to host Rugby World Cup 2023, is also the competition’s only Official Entertainment Sponsor. The sponsorship is one of the first to be signed for the world’s third-largest sporting […]