AC Milan has announced a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri. Expo 2020 will take place from 1 October 2021 to 31 March 2022 and will be the first World Expo to ever be held in the Middle East, Africa […]
Odisha FC agrees three-year partnership with Watford FC
Odisha FC has signed a three-year historic International Club Partnership with Watford FC of England’s Premier League. This association will be mutually beneficial for both the regions where the clubs operate and will cover different footballing and non-footballing aspects. This partnership will play an important role in the development of the footballing eco-system in […]
PGA TOUR agrees multi-year sponsorship deal with Tito’s Handmade Vodka
The PGA TOUR announced a new multi-year marketing sponsorship with Tito’s Handmade Vodka, the newly-minted “Official Vodka of the PGA TOUR and PGA TOUR Champions.” The five-year sponsorship will be highlighted by branded experiences at PGA TOUR tournaments featuring exciting new activations and signature cocktails crafted for fans. In addition to fresh experiences and […]
AC Milan signs Nexen Tire as new Tire partner in the Italian market
AC Milan and Nexen Tire , one of the world’s leading tire manufacturers have announced a new partnership that sees the South Korean brand become the Club’s new Tire Partner in the Italian market. The two brands share a solid system of values, from innovation as a distinctive sign to meet the needs of Rossoneri fans […]
Norwich City FC signs regional deal with Coder Agency
Norwich City Football Club has announced a new regional partnership with Coder Agency. Coder Agency is a full-service digital marketing agency based in Norwich. The team at Coder combines strategic SEO, expert content marketing and web design to create highly effective campaigns that achieve meaningful results. Coder Agency expertly offers a wide range […]
Leeds United boosts partnership portfolio with new partnership
Leeds United is pleased to announce the launch of a new club partnership with Boost Drinks that will make them the Official Energy Drinks Partner for the 2021/22 season. Boost Drinks have grown rapidly since being founded in 2001 and are now the third largest selling energy stimulation brand in the UK[1]. As well as […]
FLUÈRE to raise awareness about climate change at Extreme E Championship
FLUÈRE have revealed its signature non-alcoholic cocktail and the livery of the Andretti United Extreme E ODYSSEY 21 vehicle that will race at this weekend’s Arctic X Prix in Greenland – round three of the 2021 Extreme E Championship. FLUÈRE Ice Flow will be the non-alcoholic cocktail championed at the Arctic X Prix this weekend. […]
Liverpool FC signs ThinkMarkets as official global trading partner
Liverpool FC has signed global online trading broker ThinkMarkets as its new official global trading partner. With offices in London, Melbourne, Dubai and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets will work with the club to bring quick and easy access to a wide range of financial trading markets […]
WTA signs FanDuel as its authorized gaming operator
The WTA and FanDuel have announced the designation of FanDuel as an Authorized Gaming Operator in North, South, and Central America. The new relationship brings America’s number one sportsbook and industry-leading daily fantasy sports products directly to WTA fans and marks the first time a women’s sport will have video highlights throughout FanDuel’s digital […]
Greg Turner: “International organisations looking to expand in China need to tell stories that connects with China and aligns with the government’s plans”
China being the epicenter of the pandemic Covid-19, the sports industry there is worst affected. The success of Tokyo Olympics has brought hope for China which has an ambition to make sports a $770 billion industry by 2025. The Playknox spoke with Greg Turner, Founder & Managing Director of Shenzhen High Performance Event Management to […]