Emma Raducanu wrote tennis history at the US Open. A sensational winning run in New York in the summer of 2021 enabled her to become the first ever qualifier to win a Grand Slam tournament. Now the 19-year-old Briton will be one of the faces of Porsche in women’s tennis and represent the sports car […]
Mercedes-AMG Petronas inks partnership with sleep fitness company Eight Sleep
Eight Sleep, the world’s first sleep fitness company has announced that the Mercedes-AMG Petronas Formula 1 Team has named the company as Official Team Supplier in a joint effort to support the team’s preparations for an expansive 2022 Formula 1 schedule. The Mercedes-AMG Petronas team including drivers, Lewis Hamilton, George Russell, as well as […]
Formula 1 signs MSC Cruise as global partner
Formula 1 has signed MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss based MSC Cruises, one of the world’s largest and fastest growing cruise brands, become the Official Cruise Partner of Formula 1. […]
OneFootball and ELEVEN announce a distribution partnership for Serie C in Italy
OneFootball and ELEVEN Italy have announced a distribution partnership for Serie C in Italy and globally to make Italian football’s third tier more accessible to fans than ever. The deal will see OneFootball supplement ELEVEN’s comprehensive package of Serie C football with a mix of paid and free content. Launching today, the distribution agreement […]
Spotify becomes official audio streaming partner of FC Barcelona
FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and […]
EE and BT unveil new sports and performing arts experiences based on 5G and extended reality
EE and BT Sport are unveiling pioneering uses of 5G which re-imagine the experience of watching and performing sports, dance, music and theatre through virtual, augmented and mixed reality applications. Using everyday devices such as smartphones, tablets and TVs, as well as the latest augmented reality (AR) headsets, the new prototypes enable users to […]
Real Betis to focus on sustainability with Volvo partnership
Real Betis Balompié and Volvo have signed a collaboration agreement until June 2024. With their two car dealerships in Seville, Volvo becomes one of the Green and White Club’s main sponsors. The logo of the prestigious Swedish brand and their successful SUV models -Volvo XC40, XC60 y XC90- will be present in the […]
Warwickshire CCC extends partnership with Selco Builders Warehouse
A long-standing partnership between Selco Builders Warehouse and reigning LV= Insurance County Champions Warwickshire County Cricket Club has been extended. Selco, one of the UK’s leading builders merchants, will sponsor the Family Stand at Edgbaston Stadium for its extensive programme of international and domestic cricket in the 2022 season. The deal ensures Selco’s […]
Russell Hilliard of Jump on working graphics packages for UEFA, FIFA & Sport 24
Jump Design and Direction, an award-winning design agency has been creating exciting and innovative visual identities with broadcasters, gaming and sport governing bodies like UEFA, FIFA for over 25 years. The Playknox spoke with Russell Hilliard,Company Director / Digital Marketing Adventurer of Jump to know more about them. Tell us about Jump. Jump […]
Formula 1 inks official partnership with Lenovo
Formula 1 has announced that Lenovo is an official partner for the upcoming 2022 season. 1 as it continues to bring the highest level of racing and entertainment to its worldwide fan base. As global leaders in their respective fields, Formula 1 and Lenovo want to push the boundaries of what’s possible by combining […]