Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for the multi-award winning Endure24 series in the UK’s leading pub, beer and cider business, HEINEKEN. Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012. Participants race […]
CSM to help Queen Elizabeth Olympic Park with commercial proposition
Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, the Queen Elizabeth Olympic Park has appointed CSM Sport and Entertainment (CSM) to help shape and lead the Park’s commercial proposition. CSM has been working with Park stakeholders in a strategic capacity for several months to develop a proposition that […]
HSV inks jersey partnership with HanseMerkur
HanseMerkur becomes HSV’s new jersey partner. The company will replace Orthomol on July 1, 2022 and will adorn the chests of professionals with its logo until 2025. This is a targeted expansion of the exclusive partnership that has been in place for four years, with a focus on promoting young talent and family. Eric […]
Porsche signs Emma Raducanu as brand ambassador
Emma Raducanu wrote tennis history at the US Open. A sensational winning run in New York in the summer of 2021 enabled her to become the first ever qualifier to win a Grand Slam tournament. Now the 19-year-old Briton will be one of the faces of Porsche in women’s tennis and represent the sports car […]
Mercedes-AMG Petronas inks partnership with sleep fitness company Eight Sleep
Eight Sleep, the world’s first sleep fitness company has announced that the Mercedes-AMG Petronas Formula 1 Team has named the company as Official Team Supplier in a joint effort to support the team’s preparations for an expansive 2022 Formula 1 schedule. The Mercedes-AMG Petronas team including drivers, Lewis Hamilton, George Russell, as well as […]
Formula 1 signs MSC Cruise as global partner
Formula 1 has signed MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss based MSC Cruises, one of the world’s largest and fastest growing cruise brands, become the Official Cruise Partner of Formula 1. […]
OneFootball and ELEVEN announce a distribution partnership for Serie C in Italy
OneFootball and ELEVEN Italy have announced a distribution partnership for Serie C in Italy and globally to make Italian football’s third tier more accessible to fans than ever. The deal will see OneFootball supplement ELEVEN’s comprehensive package of Serie C football with a mix of paid and free content. Launching today, the distribution agreement […]
Spotify becomes official audio streaming partner of FC Barcelona
FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and […]
EE and BT unveil new sports and performing arts experiences based on 5G and extended reality
EE and BT Sport are unveiling pioneering uses of 5G which re-imagine the experience of watching and performing sports, dance, music and theatre through virtual, augmented and mixed reality applications. Using everyday devices such as smartphones, tablets and TVs, as well as the latest augmented reality (AR) headsets, the new prototypes enable users to […]
Real Betis to focus on sustainability with Volvo partnership
Real Betis Balompié and Volvo have signed a collaboration agreement until June 2024. With their two car dealerships in Seville, Volvo becomes one of the Green and White Club’s main sponsors. The logo of the prestigious Swedish brand and their successful SUV models -Volvo XC40, XC60 y XC90- will be present in the […]